STOP Wasting Ad Spend on Google, Facebook and TikTok!

Trevor talks to Anatoliy Labinskiy from The ⁠GSM Growth Agency⁠ about how to allocate ad spend to get the best performance across multiple ad platforms including Facebook, Google and TikTok.

Things we discuss:

- What do we mean by ad spend?
- Which channels do you recommend to merchants in order of priority? Why?
- How do you measure performance? ROI? How would you allocate the budget based on performance?
- How would you know it is working?
- As a rule of thumb, what percentage of sale value do you need to spend on ads?
- How do you troubleshoot
- How long does this all take?

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WHO AM I?
My name is Trevor Ginn, and I have over 15 years of experience building and growing my own multi-channel eCommerce businesses. My experience is hands-on and hard won!

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