Jollibee - Expanding Near You?

Episode Description: The biggest fast food chain in the Philippines may be making a big push into your area. This video outlines Jollibee's evolution and growth over the years, while talking about potential directions moving forward.

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[SirCharlesJensen]

The difference is that Jolibee has incredible customer evangelism. For McDonald's, Americans aren't walking around introducing it. But I have multiple times been introduced to Jolibee by Filipino friends - the customers actively recruit.

[Jenkinsc]

I'm not Filipino, but I've found Jollibee to be fascinating since I found out about the chain back in 2020. To an American like me, the menu feels like a mishmash of different familiar items while still doing enough of their own thing to not get lost in the sea of other fast-food chains.

If one happens to open in my area, I would definitely love to go and check it out for myself since there are some items that I find myself getting excited to try.

[maneaterpug]

I'm Filipino and it's crazy how fast word of mouth Jolibee has gotten in the last few years

[cutiavt]

As a Vietnamese, Joliebee by far is my most favorite fastfood chain in the U.S.

[AquaticIdealist]

Cali resident here, not Filipino, but there is a Jolibees in my area and their chickenjoy is great. The Spaghetti is indeed quite different from other options, but the really unique item has to be the Palabok. The funny part is this Jollibees is inside what's considered to be a major Chinatown, so the Palabok is directly competing with other rice noodle variants, and yet it's really good. I'd definitely recommend this place

[javierpatag]

@Company Man: One of Jollibee's strategies to counter McDonald's in the Philippines was to open two of their branches in the vicinity of any newly opened McDonald's branches. This allowed them to directly compete with McDonald's and maintain market share.

[nvn]

The bee thumbnail brought me back much of forgotten memories when I was a little boy living in the refugee camp in Palawan. The refugee camp rescued many Vietnamese boat people fleeing the country after the Vietnam war. I remembered I kept looking at the bee mascot while riding on a bus somewhere in Manila, at the time I didn’t know what the bee was about. Great video!

[jake]

Being a Filipino-American here in Washington, watching it open up from the California to the Washington area was a godsend! Combine it with the big Filipino base here, it's no surprise they're doing so well! My family opened up our Filipino grocery store and through the word of mouth, also got us a foothold in the Filipino community through just being ourselves and our culture. So yeah cheers Jollibee! You inspire small Filipino businesses like us here in Washington!

[TheDiabeTc]

I'm from Georgia and married into a Filipino family. I can honestly say, Filipino food would BLOW. UP. In the US if they could market it here better. The food is amazing, most of it is something that appeals to comfort food and things you'd find in the South.

Jollibee itself, I've launched essentially a one man campaign to get them to open in Georgia, all the flavors there, meet or beat out anything you'd find in the local fast food industry.

[Handi_Suyadi]

Interestingly, Jollibee also see a considerably success at Vietnam, with not entirely relying on Filipino identity. Only Chickenjoy and Jolly Spaghetti are retained on Jollibee Vietnam menu, while the rest of Filipino menu that might largely unknown among Vietnamese are not offered. Jollibee at Vietnam also has slightly different approach, by placed greater emphasises on fried chicken (Understandably business decision, since Vietnam is infamously well known for being hostile on burger chain. McDonald's and Burger King, for example, are barely have success at Vietnam). Together with KFC and Lotteria, Jollibee become one of most successful fast food chain in Vietnam.

Based on these fact, I'm pretty sure Jollibee can expanding into another country without heavily relying on Filipino identity.

[Aciel-]

I'm an American with absolutely zero relations to the Philippines, but the word of mouth from Filipinos online has always made me want to try Jollibees. Glad they're doing well and hopefully I see one around me soon.

[Bosshog-WealthHealthBetterment]

British here but visited Philippines likes 15 years ago with a Filipino friend, and my 1st experience. I really liked the brand and food, and it was iconic even then. I hope they continue to do well.

[lordsiomai]

As Filipino, I feel an extreme level of patriotism every time I see a Jollibee opening overseas being flocked by patrons. We shall conquer the world!

[iampoch]

I live in the Philippines, and based on all the reviews I get to watch on YT regarding Jollibee, I am absolutely jealous of the quality of the food you get there vs what we get here.

[pplluv]

i can’t tell you how great they are. i live in new york and there’s a location in times square and despite how crazy it is, the staff is incredibly friendly and the food is so fresh. they are really the best and i hope we get more locations!!

[davecerv]

I literally just had Jollibee for the first time yesterday for lunch! I went cause my friend tried it for the first time a coupe days ago and I was so interested to partake myself. I'm so glad I stopped by yesterday cause I really enjoyed it. I wanted to try so many things, but I decided to keep simple with a 2 piece chicken with 2 sides (rice and mashed potatoes). Pouring some of that magical gravy in the white steamed rice alone is enough for me to come back. I cant wait to be back next weekend to try an other menu item! 
By the way, I live down here in Houston, Texas.
Something that had me in shock was just how many Filipino's I saw inside the restaurant and that kept coming in. For a moment I thought...wait a minute am I am the only Mexican in here and it was so fun to feel like that. Jolibee has super support from Filipinos it's amazing. Clearly, the location was perfectly paced there. It's near the medical center. Can't wait to tell more people I know about Jollibee!

[BransenPass]

My step dad just applied for a position at jollibee here in Dallas TX. In his interview with them they told him they were opening one location in Arlington with plans to open up even more in DFW! My wife is filipino and this makes me happy! I love jollibee!

[lgndkr]

Another good thing (for us Filipinos at least), is that when they serve breakfast, they don't stop serving the regular menu. Breakfast becomes a bonus choice for early risers instead of an imposed selection (looking at you, McD.)

[Shadow]

Tried Jollibee for the first time a couple years ago when I moved to LA from Texas and I was automatically hooked! Everything is delicious!!! Everything is better than any other chicken spots I’ve had, it’s even better than KFC!!!! I love me my Jollibee~😋

[Nolimetangere]

One of the most genius thing Jolibee has ever done in my opinion is how you can smell their chicken some distance from the store. They do this on purpose to activate peoples appetite due to its mouthwatering smell and get them to eat on their stores.

They also strategically place some of their stores on bus/transportation stops so you can smell jolibee chikenjoy as soon as you come down from the vehicle. Genius!