5 Tips to Improve your Social Media Content

1. Show your face!

People want to meet the person behind the brand (know his/her passions, drive, etc). This way they may feel related to your life and feel attracted and persuaded by you regardless of your product or service. It’s all about psychological triggers.

2. Show the experience people will have as a customer

Try to show not only the WHAT they will be purchasing but also the WHY the product or service is important to them and how it will solve their problems. Bring out their emotions. Remember people buy 90% out of emotion. Genuine testimonials are a powerful example.

3. Put yourself in your audience position

Be aware that you’re in Social media and people are not here because they want to buy… mostly is about having fun, connecting with friends, passing time or learning something they may be interested in. So don’t be aggressively trying to sell in their faces, try attracting them instead. (Attraction/Inbound marketing)

4. Educate

Teach about interesting topics within your industry or deliver easy and quick tools/tips/steps (value) for beginners. Teach something they can apply immediately. Remember you don’t have to be that advanced to teach… you only need to be one step ahead.

Bring value on a consistent basis to build trust, authority and also and most important build a RELATIONSHIP with your audience.

People only buy from someone who they KLT (Know, Like & Trust)

5. Start with what you have

“You don’t have to be great to start, but you have to start to become great” Get out of your mind and start doing (take baby steps in the beginning if necessary). The perfect time is never going to come.

And please remember... "Information without action is just entertainment"
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