Hotjar Tutorial for Beginners: Everything you Need to Know

In this video, I will show you how to install Hotjar on Shopify and teach you how you can look over the shoulders of web visitors as they use your website.

One of the most powerful ways to to understand the behavior of your website users is through HEATMAPS. Installing a Shopify heatmap app in your website allows you to see what users click, what they look at, how far they scroll, and the path they take when navigating through your website.

If you are looking for the best heatmap software, Hotjar is on top of my recommendations. And you clicked the right video because I will show you how to install Hotjar on Shopify.

Why should you install Shopify heat map on your Ecommerce website and why should you choose Hotjar?

1. Hotjar heatmap helps you identify the the pages on you site with the most drop-offs

2. Setting up a Shopify heatmap tool in your Ecom website helps you to single out design elements that help or hinder your users, and use this data to identify ways to improve user experience.

3. With the session recording feature of Hotjar, you can better analyze individual user behavior. These recordings or replays will show you each user's experience when browsing across pages.

4. Want to know what your users really think about your website? Hotjar has the post-purchase survey feature that will allow you to add a quick questionnaire right after a customer has purchased.

5. Fixing bugs and issues in your Shopify store is a very dirty job, but it's going to help you scale and grow your business. Hotjar will help you see those bugs and issues so you can immediately fix them!

🕘 Timestamps:
0:00 Intro
0:11 Create a Hotjar account
1:26 Install the Hotjar tracking code
3:18 How Hotjar heatmaps look like
4:07 Hotjar Session Recordings

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[KeyCommerce]

Hey guys! Check out 3:20 to see what the reports actually look like and how it helps your store! Really helpful strategy here to see exactly how people interact with your website (on a deeper level than what Google Analytics shows you). This is really helpful for improving your conversion rate on your store because you can see how people use your site and where they get stuck.