How Con Edison Effectively Relied on Social Media to Reach Customers During Superstorm Sandy

Superstorm Sandy's wrath was no match for Twitter, Facebook and other top social media platforms. Con Edison's media department was able to reach out to the utility's millions of customers through tweets and postings to bring them vital information about power outages, emergency relief, restoration schedules and much more. In fact, one aftermath of the storm was a tripling of Con Edison's social media followers.