Is Augmented Analytics The Future Of Marketing?

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Is Augmented Analytics The Future Of Marketing?

We are living in an era of big data, which comes from major sources like Google, Amazon, Facebook, Twitter, Netflix, and more.

To handle all this data, we need new Business Intelligence tools and augmented analytics to speed up data processing.

What is Augmented Analytics?

Augmented analytics is business intelligence and artificial intelligence combined.

Augmented analytics makes collecting data easy by automating the process using AI, saving businesses time and money. It also provides:

-Automated insights, analysis, and discoveries

-Access to data across your organization

-Quicker analytics processes overall

What is Business Intelligence?

Business intelligence (BI) is an intelligent approach to run a business that focuses on developing new insights and models based on data and statistical methods.

Examples of Business Intelligence (BI) Tools:

SAP Business Intelligence SAP is a self-service business intelligence tool that provides modeling tools for geo analysis and multi-level hierarchies.

SAS SAS is a self-service tool that allows us to leverage data and metrics to make informed business decisions.

Tableau Tableau is compatible with data sources like MS Excel, Oracle, MS SQL, and Google Analytics, providing fast visualizations using drag-and-drop-data

Sisense Sisense is a user-friendly tool that can be used by any employee. It quickly provides analysis of datasets from a wide range of sources.

QlikSense QlikSense reveals insights you can’t see with query-based BI tools and provides a smarter user experience and faster analysis.

MicroStrategy MicroStrategy offers dashboarding and data analytics using data from various sources like spreadsheets, cloud-based, or enterprise data software.

Microsoft Power BI Microsoft Power BI is a web-based business analytics suite that excels in data visualization and allows for real-time reporting.

Insights from BI tools and augmented analytics are changing the way we understand and use data in marketing.

Some BI tools are beginning to integrate with augmented analytics, and soon businesses of all sizes will be able to use this technology.

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