Community Engagement and Higher Education | Lisa Koontz

"Community Engagement and Higher Education: the Story of Indiana University, its Alumni, and the CMX Engagement Cycle"

CMX is the world's largest network of community professionals. Our mission is to help community professionals thrive through world-class tools, training, and resources.

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Think of your alma mater. What makes it special to you? What would make you go back for homecoming, volunteer at an event, or help a current or future student? At a higher-ed institution like Indiana University (IU), which has 729,000 living alumni, there could be 729,000 different answers to that question! To meaningfully engage alumni, alumni relations officers are often faced with being "all things to all people." How might we deliver content, events, and experiences that are relevant to a variety of alumni audiences AND steeped in university tradition? Learn how the Indiana University Alumni Association disrupted its 150-year-old membership model, redefined its approach to alumni communities, and flexed its virtual engagement muscles with the help of the CMX Engagement Cycle to deepen alumni loyalty to IU.

About the Speaker:
Lisa Koontz
Director of Strategic Initiatives
Indiana University Alumni Association