Building Supply Chain Resilience in CPG: New Insights from MIT and Accenture Research

Unplanned shifts in consumer demand and supply constraints over the past 18 months are hurting CPG companies. Chris McDivitt and Maria Rey-Marston from Accenture, along with David Simchi-Levi from MIT, reviewed how data, technology and advanced analytics enable new ways of sensing and responding to supply and demand fluctuations. They also covered the Accenture-MIT “stress test,” which helps quantify how resilient a company’s supply chain is.