How McDonalds is using art principles to sell their food

Do the burgers you buy look anything like this? Probably not. But why and how do these restaurants succeed in making food look so tasty in the photos? Although the answer to this question might seem easy, this has challenged artists for centuries.

Welcome to 'Is This Art?' Where we take a closer look at pop culture and ask you the age-old question: 'Is This Art?'

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Concept by Maak Amsterdam
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This episode of 'Is This Art?' gives a scientific treatise about products or subjects in society and daily life, compared with traditional pieces of art and is created for informational and educational purposes.

We aim to share our knowledge about art and make art available and accessible to a large audience, whereby we intend to have our audience reflect on the question if and whether products or subjects can be qualified as art.

Concerning our right to quote, we want to give credit anywhere and any time where credit is due. Therefore, we have collected the names of creative parties and sources of the works or materials used in this video (seen or heard) and listed them in the document below :

[matiasleon]

Great video! Wisecrack mentioned you on their latest video, and decided to check you guys out. Keep it on, and good luck!

[jainck]

Yes, this is an art; the shifting of reality is one of the things that makes art good, bad or indifferent……there could have been more detail in the video about composition and positioning of objects––a little more about the history of food art from before still life paintings to 3-D printing of food. This was good. Let's see more detail. This felt quite superficial––or was that a point about this particular media also?

[Daihatski]

Well - never asked myself that question.
Thank you for raising it for me.
I have learned something thanks to you.
<3

[TheyCallMeNewb]

A super-tasty looking burger... I suppose that in a rather roundabout way serves as proof of it's artistry.

[oskarwinters]

little surprised food photography wasn't explored in more depth here, and the art of not only photoshopping but replacing food items, i.e washing up liquid in beer.

[kanisto]

can we for once get through the quarter pound without mentioning pulp fiction already? Really fucking original

[mrunseen]

Commenting, to help you raise in the yt algorithm. Good video!

[everope]

Jared van Wisecrack heeft me hier heen gestuurd :)

[casswedson]

I will take some time to translate this video to spanish, I want someone special to see it

[averyeml]

I live in a village with no restaurants and I regret watching this.... the hunger is real.

[claspe]

Fuck how is it that this channel has only 8800 subscribers? I mean it is kinda pamdering if you reference the quaterpounder scene about strange european burger names when you are from Amsterdam, you've growen up with fucking Mc Rib and Hamburger Royales, you proably didn't know original name before you watched Pulp Fiction.

[EdLrandom]

Make another marvel video, fast! if you are interested in getting more subscribers

[moritz]

It may be art but i view these ads as a symbol of consumerism, cruelty and hypocricy... the vegan world view is so different...

[tenofit]

ya allah plz forgive me stop watching this.