#shorts Kim Rozdeba – Action Catalyst Episode 466 #branding #business #podcast #success

Marketing, PR, and comms expert Kim Rozdeba shares insights from his book, “Branding Queens”, including what exactly a brand IS, the 5 C’s of branding, the paradox of expectation, the Oprah test, and why having your own personal brand might be a trap, plus, reminisces about carrying the Olympic torch in the ’88 games.

About Kim:

Kim Derrick Rozdeba is passionate about building strong brands and is an avid blog writer on the topic. One day it occurred to him how little was written about branding from a gender perspective, especially about entrepreneurial women brand leaders. Exploring the idea, he realized this was an untold story of a long list of women he found so inspiring that he decided then and there to make these inspirational women the subject of his first book. When he isn’t investigating what makes some brands iconic, and others wither away in time, he works in the corporate world, supporting a global brand as head of communications and public affairs. He resides in Calgary, Alberta, Canada, with his wife, Brenda, and has three adult children.

#brandingqueens #branding #marketing #promotion #loyalty #brand #advertising #customer #promise #olympics #olympic #torch #paradox