Harley-Davidson: Riding Off Into The Sunset?

Harley-Davidson is an icon of American culture. The open road in front of you, wind blowing through your hair, (or a helmet), black leather jacket and an attitude that says, "Yes, I'm a bad-ass!". This picture has been depicted countless times in ads, movies, tv shows and more! Yet, as of late, Harley seems to be losing its' stranglehold on their iconic image. What strategies do they have in place and is it working? Or, will this icon turn into a relic of American culture over the next couple of decades? Listen to Jenny Rae, ex-Bain consultant, as she gives her take on what Harley-Davidson is doing, and if it's working.

Questions we’ll answer in this video:
◈ “What is the most popular Harley Davidson?”
◈ “What is Harley Davidson known for?”
◈ “What industry is Harley Davidson?”
◈ “Why Harley Davidson is so popular?”
◈ “How many miles does a Harley last?"

Highlight Timestamps:
00:28- Famous motorcycle model and brand.
00:48- Variable cost business.
01:23- The problem.
02:05- Jenny Rae's assessment.
03:57- Jenny's recommendation.

Related content to this video:

Follow MC:

Would you like the most compelling and up-to-date news, resources, and consulting job opportunities delivered to your inbox?

[jordan]

I’ve been getting really into consulting as a career path lately and your channel is really helping! Thank you!

[ericx]

Over priced & still not as good as metric cruisers!