Navigating the Luxury Leather Jungle: Unveiling the Matrix

Dive into the world of leather goods with our latest creation - the Leatherverse Brand Matrix! 🌟

Join me as I unveil a groundbreaking methodology to plot and analyze the myriad of products and brands in the leather industry.

In this video, I'll take you through the thought process behind the matrix, designed to help you understand each brand's position in the market relative to others. From artisan crafts to exclusive masterpieces, from value buys to luxury splurges, we break down brands based on sophistication and pricing.

Watch as I dissect the vertical axis, representing the sophistication level of products, divided into three main segments: artisan crafts, fashion designs, and exclusive masterpieces.

Then, explore the horizontal axis, indicating the estimated price multiplier used by brands when selling their products, ranging from 2x to 15x. Learn why certain brands fall into specific categories and how pricing strategies reflect brand premiums and perceived luxury.

TITLE: Navigating the Luxury Leather Jungle: Unveiling the Matrix
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CHAPTERS/TIMESTAMPS
00:00 What methodology did I come up with to help you grasp leather brands?
00:23 How did I come up with this idea?
00:45 What is the Leatherverse Brand Matrix?
00:56 Axis and parts of the Leatherverse Brand Matrix
01:16 What is the fashion segment in the Leatherverse Brand Matrix?
01:32 What is the largest segment in the Leatherverse Brand Matrix?
01:59 The Pricing axis of the Leatherverse Brand Matrix
02:54 What represents the diagonal line in the Leatherverse Brand Matrix?
03:39 Where does Portland Leather Goods fall in the Leatherverse Brand Matrix?
04:00 Where does Saddleback Leather fall in the Leatherverse Brand Matrix?
04:16 Where does Crush fall in the Leatherverse Brand Matrix?
04:47 Where does Jacquemus fall in the Leatherverse Brand Matrix?
05:02 Where does Loewe fall in the Leatherverse Brand Matrix?
05:23 Where does Strathberry fall in the Leatherverse Brand Matrix?
05:36 Where does Polene fall in the Leatherverse Brand Matrix?
06:00 Where does Yves Saint Laurent (YSL) fall in the Leatherverse Brand Matrix?
06:25 Where does Chanel fall in the Leatherverse Brand Matrix?
06:54 Where does Louis Vuitton fall in the Leatherverse Brand Matrix?
07:23 Where does Hermes fall in the Leatherverse Brand Matrix?
08:01 What and who is the outlier in the Leatherverse Brand Matrix?
09:06 What am I going to do with the Leatherverse Brand Matrix?
09:33 Where can you find the Leatherverse Brand Matrix?
09:51 Outro
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SHOP LINK FOR MY BRAND

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BRAND REVIEWS PLAYLISTS

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#matrix #brandcomparison #brand #tannerleatherstein

[jamesrightasrain]

Great visual explanation here. This is so helpful to see. I hope that you carry it forward with each review. And you need to trademark “Leatherverse” before someone else grabs it.

[joehaddock]

Oh my lord! You must be my brother! I use 2X2’s in most of my complex matters to simplify decision-making. Love love love this video!!

[ToxicityAssured]

I've always been a visual thinker. This is simply perfect!

[victorchoi]

You really make consumers smarter with this chart❤

[Jessiestyle]

Hi Tanner!! Chanel vintage Vs Modern day leather is very different! I would please love to see you analyse a modern day seasonal Chanel bag comparing to a vintage one (like the tote in this video). Thanks for the amazing content!

[celinephan]

This is definitely helpful. I’m hoping to see where you would place Joseph Duclos on your chart. When it comes to craftsmanship, leather choices, and artisans’ dedication from start to finish for each bag, I’d like to see your take on this quiet luxury brand 😊

[lindap]

WOW, Tanner, excellent work - thank you for getting up to write it down!🏆

[thomasvanderlelij]

Great work Tanner! Making this visual truly helps making a tangible comparison.

[HeyitsCharo]

I appreciate the honesty and everything you do! I have a suggestion, lalage Beaumont. Keep up the good work! 👏🏼

[ednawilliams]

Love your new concept. It will be very helpful to us visual people. A chart always helps. I hope that someday you will review a Dooney and Burke bag. I've always liked them and think they are underrated. Thanks Tanner.

[ShivangiNaithani]

This is amazing !! Pls do Dior, Prada and coach as well

[susannahalbright]

This is a terrific graph! Great for us visual learners. Thank you for organizing your reviews in this way.

[JClover]

Love data and love graphics. This is a great idea and wonderful resource. Thank you.

[Ushashri]

Coach? Tory Burch? Marc Jacobs? Where do they place?

[jeffreywilson]

I love the new matrix. This puts in a logical format much of what I have been thinking about various brands after listening to your reviews. I like how it points out the best values at each level of leather work sophistication.

[AngelaBaume]

Love your video. Thanks for doing them!

[terriberrens]

I'm loving my everyday bag by saddleback. Thanks for reviewing them. I think you're going to take over the world 😊

[catherinericketts]

Wow! The work you put into this video is amazing! Thank you!! As a visual person, this chart helps tremendously.

[fordlafemme]

I couldn't keep my eyes off that Chanel classic flap bag in the back there! Scared you're going to cut it up, ha ha.

[cherie]

Brilliant video. Thanks for sharing your knowledge