Bolon closely integrates design and production, say Annica and Marie Eklund

In the second movie from our Bolon at Heart series, Annica and Marie Eklund explain how Bolon's design department works closely with its production team to create new woven flooring designs.

Led by sisters Annica and Marie Eklund since 2003, Bolon produces woven vinyl flooring from a factory located in a small town called Ulricehamn in Sweden.

The brand's design team is based in the same building, which creative director Marie Eklund describes in the movie as a "fantastic possibility".

"We just go down the stairs and there we are in the weavery," she says. "It is a fantastic possibility to have a design studio so close to the production."

Bolon designer Petra Lundblad says that a lot of creative direction comes from Marie Eklund, together with managing director Annica Eklund.

"Marie and Annica are very much visionaries," she says. "They push the design team to think outside the box. A lot of creative work comes from them and we try to put it into product."

Once a new direction has been decided, the design team start testing and trying out ideas in the weavery.

"We collect a lot of imagery and work with mood boards," Lundblad says "When we know the feeling that we want, we start quite early to put the vision into sample."

Often ideas come directly from the factory floor, Lundblad says.

"We get a lot of inspiration from just walking around the factory," she explains. "I love collecting things from glitches in the production – that's where we can find really interesting inspiration."

[eowintest]

ka zô ka posté dé fwa mim vidéo la fè😠

[heloyoub]

it looks more like a promotion, these ladies pretending that they working, and it feels less interesting comparing to other videos from your channel