Shopify vs Wix in 2024 (Best eCommerce Website Builder)

I tried Shopify and Wix for online stores, and there are some MAJOR differences. Do not choose wrong! This video outlines the pros and cons of each ecommerce website builder.

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DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support! Everything in this video is based on information we learned from online resources, our own experience, and books we have read. Please do your own research before making any important decisions. You and only you are responsible for any and all digital marketing decisions you make. Thank you for watching!

ADDITIONAL VIDEO NOTES:
I've been using Shopify and wix to make e-commerce websites for several years. They're both powerful and beginner friendly platforms but choosing the wrong one could be the difference between a successful e-commerce store and a waste of time and money. So which is the right one? Based on my own experience, my extensive research into these platforms, and speaking with other people who also use Wix and or Shopify, I think I have a pretty good answer.

So while both tools were launched in 2006, they started with different intents

Shopify allows you to scale your store indefinitely
Shopify easily connects with more services like TikTok Shop, Amazon, Walmart, Pinterest, and Etsy

Let’s start off with their backgrounds
Shopify was always designed to build online stores and has been the leader in ecommerce websites
Wix has been a general website builder that added ecommerce

Designing the site
By default, Wix is very easy and intuitive. That’s their bread and butter (show click and drag layout)
Shopify is more pre-structured which means less can break but less can be customized easily
Shopify is simpler and easier to get a good store up and running
Get Gempages for Shopify
All Shopify themes are mobile responsive
Shopify sites are all optimized for selling, so Shopify wins this category
Wix allows 100 pages per site, Shopify allows unlimited
Wix allows 5000 products, Shopify has unlimited

Shop related features
Advanced sales reporting on shopify
Shopify has Terms and Conditions templates
Shopify has POS and online tools that sync well and show the data in one place. Wix also has POS, but keeps the data separate
Wix works with USPS for estimates
Shopify has more advanced shopping options
Shopfiy has the best sales tools and features on the market honestly

Pricing goes beyond the numbers you first see. Let me explain.
Wix has a free option, but you can’t sell on the free option.
$27/mo for basic ecommerce
$32/mo for standard ecommerce
$159/mo for advanced ecommerce templates
Wix payments vs Shopify payments
Wix Payments = 0.30 + 2.9%
Shopify Payments = 2.4-2.9% + 0.30
Shopify Payments works in 22 countries vs 15 for Wix

Shopify is a bit more expensive but has a free trial with our link below. Advanced features may be worth the cost
$29/mo when paid annually for basic plan that includes everything you need
Scales up to save money on credit card fees

CATEGORY 5 Marketing
Wix has a lot of integrations, great SEO functions, and plenty of in house marketing options

Shopify has gift cards built in

Shopify has incredible social media integrations

Wix has the SEO wizard

Wix has easier blogging tools

Shopify wins this

Conclusion - if you are serious about selling, Shopify is the answer. Better for small and large shops alike, with frictionless scaling. Wix is better for anyone who wants an easy and deeply customizable website first, but may sell a few items as well. Shopify is the brand of choice for tons of sellers you already know like Kim Kardashian, Mous, OneWheel, Soylent, Figs, Alo yoga, and others. Wix is

[RoshaniLifeStyle]

Thank you so much for this. It was very detailed..now i just need to choose between those two.

[MikeOBrienMedia]

I know some people who would benefit from watching this video

[HumbleHustlerNetworks]

But shopify is over priced. Shopify is ain't as good as wix

[joyaclub]

Which has better integration with print-on-demand companies such as Printful?

[Sammyfanai]

thank you sir, im debating between these two

[la_la_land_twig]

Taking the leap into print-on-demand and looking closely at Merchize's fulfillment services. If you've used them, I'd love to hear the nitty-gritty details - good and bad.

[aggressive.progressive]

your links suggest that your affiliate status with shopify is motivation to sell shopify. this isn't even close to a decent comparison. this comparison is biased.

[rainforest_eye]

Thanks for the informative, to the point video. Shopify seems all around better for e-commerce. Plus most of the tutorials & success stories are about Shopify. But what if you already have a Wix website, and your company is bigger than a store, with a blog and media component meant to educate and entertain? Do you have more information or success stories where people linked/input their Shopify store into their Wix website?

[esmeraldagems]

Which one works best for Ada accessibility? Especially for the blind and visually impaired?

[kezlovesjesusandbooks]

This video is really helpful. Thank you so much posting!

[FreelancerHacker]

i have question i just start it new brand sell supplement and not sure shopify and wordpress which is better on seo??? would like to hear ur opinion asap please thank u

[loverestores]

What is the best most economical website for receiving monthly payments that provides a page for only paying members?

[EmpressZanele]

Which is best for store with products and also the option of booking appointments with payment/confirmation and reminder email text options?

[aliciae]

I have a jewelry shopify store, but Im not having sales 😞

[iyax]

Which platform is best for E-learning website

[linbaiirelaxingmusic]

Hello guys i just launch my shopify store can anyone help me on how to get my first sales
?

[starradelowokan]

This was a biased review towards shopify