Racing Stories | Team Fordzilla

At a time when entire countries are stuck at home, the esports industry is experiencing an unprecedented boom as people seek new forms of entertainment and social connection.

In partnership with Ford, GTB has launched Racing Stories: the first virtual car race simulator using Instagram Stories. Using the interactive elements available on Stories GTB helped Ford bring gaming to everyone, directly on their smartphone.

Credits:

Agency: GTB
Ford Client Lead: Emmanuel Lubrani
Global Chief Creative: Julian Watt
Executive Creative Director: Federico Russo
Art Director junior: Alessandro Micarelli
Copywriter senior: Leonardo Pastacaldi
Copywriter junior: Stefano Falcone
Head of Social Media and Digital Experience: Hugo King
Social Media Director: Barbara Petricciuolo
Social Media Director: Andrew Swain
Social Media Manager: Glen Scott
Account Director: Lanfranco Sbardella
Account Executive: Margherita Pinto
Head of Production: Mara Bruschetti
Media Director: Luigi Sorrentino
Digital Media Supervisor: Laura Arena