Why user personas fail and how to avoid these mistakes

Why do some user personas sit around collecting dust? In this video, you’ll learn some common reasons user personas fail and how to avoid these mistakes. Learning about what not to do is essential in creating effective UX personas.

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What are user personas in UX? ➤

Why are user personas important? ➤

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Timestamps:
0:00 Intro
0:44 Creating UX personas in a silo
1:47 Creating user persons without enough research
1:57 Adding too much clutter
2:57 Lacking an understanding of personas as a UX research method
3:11 Recap: Four reasons why user personas fail

Video’s full transcript hosted by UserBit ➤

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This video is brought to you by UserBit, the only full-stack user research repository helping you organize, analyze, and present your qualitative user research findings.

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