Webinar: ROI Optimization & Media Allocation Based on MMM Models

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Our curated webinar "ROI Optimization & Media Allocation Based on MMM Models" with our CEO Dr. Ramla Jarrar and the Senior Manager of Global Commercial Analytics at Kellogg Company, Ajay Ahuja.

In this exclusive webinar, we talked about:
- How to harness the most out of the 2020 global experience.
- How one of the world's leading FMCG companies managed the crisis.
- How to improve the ROI and Sales Decomposition.
- How to understand the true contribution of your media spending.
- How to turn Marketing Effectiveness projects into an efficient and cost-effective process.

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📈 Discover our end-to-end Marketing Mix Modeling software to optimize your budgets and maximize ROI!

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