Designing for Humans : How to Apply Psychology Principles to Create Better Designs- Abi Reynolds

We humans like to use biases and shortcuts to help us filter and sort information and make decisions faster. As UX’ers, an understanding of those pre-dispositions and principles such as selections bias, Fitts Law, Gestalt theory, and attentional blindness (to name but a few) can help us create more intuitive engaging user experiences. Having been involved in user experience for over 10 years from both a client and consultancy side, in this talk Abi will share some insights and examples of how she has seen these principles applied to create good, bad and (sometimes) downright annoying user experiences.