Indiana Fever SHATTER WNBA Attendance Record with 600,000 Fans

The WNBA has been trying to grow for years and years and that growth has been stagnant. Enter Caitlin Clark, and voila, business is booming. Today we take a look at the numbers, or 'Clarkonomics' behind the WNBA's insane surge in popularity since she's come into the league.

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[misplacedmodifier]

I'm a 78 year old male, played, attended, watched all sports all my life - WNBA wasn't even in the vocabulary - now because of MS Clark I know the names of all the players on Indiana Fever, and a substantial number of Player names on other teams - certainly didn't know you, but here I am subscriber to your channel - excellent discorse on every episode - cheers

[francesw.]

Imagine going from 81, 000 in attendance in Indiana one year and then 623, 000 the next. Also realize that those tickets in 2024, in high demand, were also likely far more expensive than those sold in 2023. Then, consider all those extra fans buying merch and purchasing at concessions each game. It's unbelievable. A franchise the owner once described as a tax write-off is now a money-making machine. If you consider how much money Fever ownership is making on the team this year, keep in mind that the total player payroll for the year is only 1.4 million. Clark-enomics, indeed.

[cliffordnewell]

Great program. Being a Phoenix Mercury fan I have followed the WNBA for many years. But the coming of Caitlin Clark has hugely boosted my interest in the league. She is such an exciting player and a great person.

[smitrotti]

I'm not a US citizen. I live in the Republic of Panama. Never ever had I watched, much less followed women's basketball. Somehow, CC entered my Youtube radar and now I'm hooked on the Fever, CC, LH, Mitchell, Boston, and the rest of the squad. I am totally enjoying their wins and their record-busting playing. That's clarkonomics in a nutshell.

[Sticksminirs]

Caitlin Clark is the MVP to me because she brought a lot of us into the league, gave us aspirations, and helped her team to the playoffs, which they haven't been since 2016, and she broke WNBA records in her rookie year.

[buddyforbes]

CC is THE REALITY! Rookie of the Year is a given, MVP should be! She's the most valuable player in the WNBA right now.

[VVSGoated]

first superstar the wnba has ever had 💰📈

[JonJon-wfyj]

A little more on the CC effect, last year they had a home attendance of 81, 336 and at an average of $60 per ticket that is $4, 880, 160 total (avg) this year their home attendance was 340, 715 at $174 per ticket (avg) that is $59, 284, 410 for a difference of $54, 404, 250. That is a large increase and is based off of CC and isn't even figuring in ad revenue and merch sales. 😳

[TheAdidasKnifer]

The caitlin clark effect we truly love to see it

[phillipmorris]

The WNBA should change their logo to a silhouette of CC shooting a step back logo 3, that's what i think

[nikeyrawhide]

That 6, 251 was played against Dallas on the road. Dallas decided to play their game against Indiana at their usual venue with a capacity of 6, 251. If they only played that game at Mavericks arena (20K capacity), it would've been a sold out..and it happened to be one of the best game of the season. So, kinda misleading//

[nolongerasleep]

Kate Martin's jersey selling better than A"ja is the reason she's not getting play time in my opinion

[nathanpayne]

When it comes to CC and the WNBA and Indy the girl is priceless!!

[namastenicholas]

Hi Rachel, you offer the most balanced and educated reporting I have seen yet in the world of sports, and I'm an OG who remembers ABC's "Wide World of Sports", "The thrill of victory and the agony of defeat" as the ski jumper takes a terrible fall off the side of the ramp. You seem to be able to cover any sport with the same excellence, accuracy, and professionalism and you're not reading from a script or teleprompter, unless of course you are reading stats or quoting a source. I have especially liked your coverage of the WNBA, and being a new fan-boy I appreciate your takes immensely. Maybe Geno and Sheryl could take some hints from you on how to evaluate talent honestly.

[GeorgePirie-er]

Swoopes and Reese have one thing in common, besides narcissism and racism, and that is neither can SHUT UP!

[stormchaser]

CC is delivering money to cities all over the league. All those people showing up spend money on local hotels, restaraunts and other businesses. She is good for local economies. There ought to be a GDP figure for CC now. Gross domestic money being made because of her.

[LORENSALLOMAN]

Clarknomics, Hmmmm. Sound interesting. Here in the Philippines Cc is our MVP

[davidbroughall]

The WNBA has a small window of opportunity to take advantage of the Caitlin Clark effect. Today's sports fan has a very short attention span, especially for something new. If there aren't drastic top to bottom improvements, from league administration, to ownership, management, coaching, officiating, and player behavior on and off the court, then the ever-expanding bubble they're in is going to burst.

[TheFilthyAtheist]

But what happens if Caitlin Clark decides she would rather play in Europe where she'll make more money and get more appreciation? Or if one of these fools injures her and she's out for the season? That growth will wither away and the people that have been clamoring for more money and more recognition will then have neither. Yet they cannot seem to comprehend that. I'd love to see what happens this is a truly bizarre situation.

[ES-rpdx]

For all the Swoops and Genos and all haters out here here is reality check if Clark didn’t join league this year there is no way 3 additional teams would be added this quick if at all yet commissioner can’t even acknowledge that and refs have no decency to stop bully ball even though she’s giving everyone raise. Like Nancy Lieberman said she will make all these players millionaires one day.