The Great Debate: Revenue vs. Profit | Webinar

What is the great debate? It's all about revenue vs. profit. Should sales leaders grow revenue at all costs or focus on profitable growth?

On this webinar, we cover this debate by debunking industry beliefs and discussing new cutting-edge strategies that the best VPs of Sales are using to build a Profitability Flywheel. This flywheel then promotes healthy growth that increases leverage with retailers and better aligns to the goals of the company and the executive suite.

If you’re not dedicated to aligning distribution and price, your Profitability Flywheel won’t succeed. Prioritizing these three areas is
key to beginning your path down the Profitability Flywheel.

1. RATIONALIZE YOUR DISTRIBUTION ON ECOMMERCE: Specifically, get to as few sellers as possible (ideally one) on
ecommerce marketplaces. The more sellers, the more competition, the more incentive to reduce prices.
2. STABILIZE PRICING: Level the playing field when it comes to pricing across channels by eliminating offending sellers who
are not abiding by your pricing policies and proactively choosing selling partners who will respect and maintain your pricing
integrity.
3. EXPERTISE: Once you’ve attained control, you need a seller, or network of sellers, that is dedicated to your success and can
double down on investments in content, advertising, customer service, and more. Again, the more sellers you have, the less
incentive there is for any of them to bolster your brand or improve your customer experience online.

We were joined by Jared Anderson, VP of Sales at Owlet, and Steve Ellis, Executive VP of Sales at Pattern.