Mike Dastic - Is the seller born or made?

Selling is very difficult. Still, there are people who seem to have a great ability to sell naturally.

Mike Dastic - Is the seller born or made?
As in everything else, there are people who have a natural talent for selling (I suspect that the boy with the bracelet does).

Even so, I have always resisted believing that "You either have this or you don't have it." I agree that talent is natural but I am also sure that there are sales techniques that everyone can learn. With or without talent.
So I started looking for a few and here is a summary of the ones I liked the most.

Michael Dastic - Small Business Selling Strategies

Let's see them in detail:
You can't make everyone happy
Good salespeople apply the 80/20 rule.
They know that 80% of their commissions come from 20% of their clients, so they dedicate much of their effort to their best clients.

It's a question of priorities. Little customers may not be so happy, but you can't make everyone happy

2 try to always be one step ahead of your client
The best salespeople understand their customers. They research them in depth and learn how their industry works. Your goal is to find opportunities and problems even before your customer knows they have them.

3.Promise much less and deliver much more
Good salespeople know the importance of keeping their customers' expectations at a medium level. In this way, when the service or product is delivered in excellent condition, the customer is delighted.

A good experience on the part of the client is the key to closing future sales with him.
An example of this technique is e-commerce that deliver the product ahead of time. Looking forward to receiving something ahead of time, right? Well, this is what you have to achieve with your clients.

4.Generate more contacts
The best salespeople know that selling is a matter of percentage: the more contacts you make, the more options there are to find a good client.

For this reason, the main objective of good salespeople is not to convert all contacts into customers, it is to get as many contacts as possible.

5.Let customers convince themselves
Good salespeople know that the most persuasive person for a customer is himself. Your job is to ask the right questions and let customers convince themselves that they need the product.

6.My yourself with your customers - in a good way
The best salespeople identify the adjectives and words that their potential customers use in their day-to-day lives, then use these same words to stir emotions and communicate with the customer.
If you speak their language, it is much easier to sell.

7. Guide your clients to say no
Although in all sales courses they say that you have to get your customers to say “Yes”, the truth is that great salespeople use “No” much more.

If the client says "No" on multiple occasions, when he finally says "Yes" he usually does it with much more conviction.
This is why real estate sellers show the worst properties first. In this way, when they teach the right house they get a much more convinced "Yes".

Michael Dastic - Selling is not just a matter of talent.
You can learn strategies such as the 80/20 rule or that of mimicry, to help you achieve it without being born with this natural talent.