The King and the Challenger: The Best Small Brands Get This One Thing Right

Farer was crowned king of microbrands by the Crunch community in 2022, but the competition is really heating up. Can Echo/Neutra be in line to inherit the throne?

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[SingleTrackMined]

Microbrand is like microbrew. It evokes hand-crafted, artisanal products that are made with love and passion.

[flolo]

I feel like a microbrand becomes a "big brand" when they are available in retail, especially outside their country of origin

[bingefreak]

Whoa! Yet another new brand to check out! Truly a great time to be a watch enthusiast. Stunning watches all of them.

[c.f.g.]

Yes! Give me color (that works) give me unique and interesting hands or sweeping hand, give me vintage style or something different and modern! Small brands bring something special to the table! Thanks for this great video on these 2 brands that should be better known.

[Jelloc]

Hi Mr Crunch, thanks for highlighting these brands, keep up the good work!

[threethrushes]

I bought a Farer last year and it is gorgeous - the Lander GMT Kano. Pink dial is sunburst. It's summer in Europe, and I'm going to wear it now!

[Msgt_Slim]

The California Dial in green is right up my alley.

[Giuseppe_De_Bellis]

Echo/ Neutra is a great brand. I bought a "Cristallo" diver from them last year, wonderful watch, beautiful and superbly made. Much more quality than the price you pay.

[jakobebbesen]

One thing you can be sure of is, that if a person wears a Farer, Formex or a Vulcain they are in to watches. They have chose with their eyes and heart.

[chowdau]

I'm starting to warm up to Farer, I really like the Cusion Case Collection.

[markmeszaros]

Bought the Cristallo recently and I'm in love ❤

[jjlira]

I have never bought a watch for more than 500 dollars, but the Farer Lander 4 captivated me at first sight. The combination of colors seemed incredible to me. I had my doubts about buying it since it's a relatively high price for a not very well-known brand, but I started to investigate and the reviews about this brand were very good. After following the watch, I noticed that there were only two left (as you can select the serial number) and the next day there was only one left, so I didn't want to wait for the watch to be restocked and I bought it right away with its Marine Street Venere strap and the classic steel bracelet. I'm excited for it to arrive 😁

[gordonhill]

Love your videos, Max. Keep ‘em coming.

[wingi]

I've got a rather colourful Farer Berlina Chronograph, it's great but that Chrono with the unspellable name looks awesome too!

[brettkeeler]

Farer is the bomb-diggity. I have the Stanhope II. It’s my favorite watch in my collection.

[turnbasedtoddy]

Totally agree with the dial size being the main visual part of a watch that shows how big it will wear. I don’t know why more reviewers don’t tell you the dial size when giving you the specs. I can’t think of one YouTube reviewer that does it.

[RuinasDomi]

I adore Echo Neutra, specifically the Averau Moon Phase field watch. Haven’t bought it (yet!)… but I want it badly so it will shortly become my first moon phase mechanical. Not only because of the looks and quality, but because it is something I can afford..

[FT__Cool_Stuff______-ofpi]

I really like that blue Chrono. Awesome

[simonmcguire]

Nice pieces and yes, lets end the micro brand label. Since Christopher Ward and other brands have started to blur the lines between the minor and major players, using the term microbrand is becoming a little redundant, When you factor in the Ali Express brands moving from homage to original designs, the picture becomes even more complex.

[shughes]

It’s so refreshing to see these two cool brands !