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How Amazon Uses Big Data | Future of Tech
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Learn how Amazon is leveraging Big Data by mining information from its 310 million customer accounts to increase sales, make distribution and delivery more efficient, and expand its offerings.
There are many ways Amazon uses Big Data, from tracking not just of what customers buy, but also what products they view, and even what they remove from their carts. Data from Amazon-owned sources like Alexa, Whole Foods, Prime Video, Kindle, and Audible can reveal what shows, movies, and books people prefer. Combined with demographic data like age, gender, payment type, and location — that’s tied to every user account — Amazon can build a picture of a customer’s preferences.
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There are many ways Amazon uses Big Data, from tracking not just of what customers buy, but also what products they view, and even what they remove from their carts. Data from Amazon-owned sources like Alexa, Whole Foods, Prime Video, Kindle, and Audible can reveal what shows, movies, and books people prefer. Combined with demographic data like age, gender, payment type, and location — that’s tied to every user account — Amazon can build a picture of a customer’s preferences.
About Future of Tech:
Learn More:
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