Switch 2's brand color

In this video, we look at the history of how Nintendo has used colour in its branding and where they could go next...

[ascnded]

Honestly I love the red Nintendo has been using throughout the switch generation and I kinda hope it sticks around with the Switch 2 in some way. With Microsoft and Sony using green and blue respectively, the red really pops out and feels iconically Nintendo imo.

[duckyishappy]

I think this one is quite a stretch, grey for a museum makes sense, as grey is a timeless color that won’t age poorly. Museums tend to be designed to be “timeless” so it makes sense from a design perspective. On top of that, you want a neutral color in a museum so it doesn’t clash with what’s being shown off.

[AdventureKnockout]

Honestly going back to the purple of the GameCube could really fit a more powerful switch 2, since at the time the GameCube also tried to compete on a power front instead of going blue ocean. Plus it’s both a cool and playful color, which could pair well with the original switch’s sharp red

[RobertBrocchini]

A light maroon/darker red would be such a nice color choice imo. Takes the bright and eye catching red of the original switch, and makes it feel more formal and serious without deviating from the iconic color too much

[MrSRArter]

5:21 The Dreamcast's blue swirl is only in PAL territories. We had the orange swirl in North America.

[Alex_dlc]

The Wii had an unquestionable “personality” in terms of design. The console was white and the OS was also white. With the Switch, even though at launch there was a grey one and a red/blue one, the logos, game boxes, and all the promotional material was red, and for some reason there’s practically no red to be found in the OS. It feels like something is missing. And even after 7 years we still only have a dark and a light mode theme for the OS. It’s like they gave up trying to make the OS interesting, fun, and unique.

[chradon.]

I think a new color can be important in that it clearly separates switch and switch 2 products, and that they are to separate consoles.

[Mallerd]

If we follow color theory the next color I believe will actually be orange. Its a brother to red and shows a fierce fiery passion that fits the theme of a succesor. Orange is also a great accent color to dark grey which Nintendo is keen on embracing now like you said in the video.

[chesapeakeeevee]

I always felt colors made a console feel personalized and truly unique to an individual. I loved all the colors I could choose for my DS’s. I especially loved the new Nintendo 3DS’s ability to switch out external plate themes. There’s something that feels special about having a console with an aesthetic that just says, “this is mine”. It feels just as personal as a cell phone, at least to me. I’d imagine I’m not alone in this sentiment.

[OctagonalSquare]

12:20 the big reason is to avoid a Wii U situation again. Anything they can do to differentiate the next console from Switch and keep people from thinking it’s an expansion is a good idea

[storiedworlds]

In the GameCube days I bought a silver one. Silver as the main color for Switch 2 would be cool. Nintendo red is still awesome and I always liked the Dreamcast white and orange.

[Megalixir]

I think the next console's branding for its logo and commercials will have a white background with a red logo as an inverse to the switch's branding to differentiate the new console as being new while still maintaing Nintendo's iconic brand colors

[verygoodfreelancer]

they likely picked a dark grey for the museum because it goes with way more colors, so they can rotate exhibits and redecorate and the actual art will be the focal point, and not the walls.

[PresumptuousPopplio]

I do think the brand color of the successor is going to be substantially different from the Switch's red even if for only one reason: I expect that Switch 1 will still be getting a decent number of games until at least the middle of 2027, and with the new system being inevitably backwards-compatible, they'd probably want to advertise those as both playable for Switch 1 and 2 on the packaging (at the very least the ones that get some sort of cross-gen enhancement patch). Differentiating the colors and including both would make that by far most apparent, and as you've said before, Nintendo loves their clarity.

[ThatOne-Guy]

They weren’t kidding when they said that red makes you hungry… I ate one of my joycons and had to buy one that wasn’t red so it didn’t happen again

[ApolloDawn]

Its just going to stay red, as red is not just the color of the Nintendo Switch, it is the color of Nintendo for a majority of their existence in the gaming sphere. I think its more interesting to ask if they are going to keep the neon red and blue colorization that made the Switch console itself so iconic.

[emmiranda]

I am loving the content you’re posting. Is fresh from a different perspective with both facts and opinions well supported. Keep it up please!

[olimar_]

Brilliant video as always! As someone really interested in graphic design/marketing this was really fascinating to learn about, especially with the reasoning behind the branding of prior systems. And I totally agree that the next system could work well with a grey or silver colour scheme! The latter definitely carries with it that feeling of a premium product, so I could totally see them adopting that as a big part of its branding.
I might even try my hand at making a mockup "Super Nintendo Switch" logo using what you gathered here!

[chunkymonkey]

This is honestly what I've been wondering about most for the next console.

[christianj]

The almost blue purple being seen as “girly” really shows how silly this color stuff is. It’s just colors, pick what looks nice.