H&M Empowers Frontline Workers with Data

In 2021, retailers will look for ways to empower employees to make the most of every interaction within the physical store.

In its H&M Mitte Garten in Berlin, H&M adopted fashionable connected bracelets for instore employee ambassadors. Ambassadors received the latest style information, advice, and best practices via their bracelets empowering them to deliver best-in-class service.

Through the app built on Microsoft partner Turnpike’s wearable SaaS platform, these frontline workers can also connect with other employees and management with questions or concerns from customers, share best practices, and receive feedback on special offers or initiatives.

Carl Norberg, Founder, Turnpike explained, “We realized that by connecting store IoT sensors, POS systems, and AI cameras, store staff can be empowered to interact at the right place at the right time.”

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