Planning Your Business - Vision Vs. Mission Statement - Explained

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In the Business Planning Process it is very important to get clear on your Vision and Mission Statement. These two statements are often confused however they are intended to express 2 different ideas.

The Vision Statement identifies the ideal future state of your business.
The Mission Statement identifies the mission or goal your business is working on achieving.

The Vision statement is often a result of the mission statement.

This video provides an explanation with examples for the Vision and Mission Statement.

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This can also be applied to personal projects, like fitness goals. :)

DerekTrowbridge