Brand Shilpa Shetty Takes a Massive Hit After Raj Kundra Arrest | Files 25 CR Case Against Media

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Shilpa Shetty has been hit where it hurts the most. Her brand image and value that she built meticulously over the years, is now at risk of being demolished, because of her husband Raj Kundra's arrest.

From fitness to foods, Shilpa Shetty has emerged as a poster girl for healthy living. Her svelte figure even after 2 deliveries and her enigmatic onscreen persona has led to a massive surge in her brand value and her online equity. Shilpa's instagram has a following of a massive 21.6 million people and her videos clock in billions of views in a month. As per recent reports, Shilpa charges about a crore for each endorsement deal and she has some 13 brands in her kitty, at this point.

Shilpa, who made her debut opposite Shah Rukh Khan in ‘Baazigar’ back in 1993, has come a long way and carved a niche for herself in Bollywood. And she has always been business minded. When I had met her in Zoom, when she came on the show that I was making called 'Business Of Bollywood,' I remember her telling me, "arre bhai main shetty hoon...Business mere khoon mein hai..."

And that is true....Chalees se zyada films mein kaam kar chuki Shilpa ko 2007 mein international reality show ‘Celebrity Big Brother’ se ek nayi pehchaan mili, after which there was no looking back for her.

The Kundra-Shetty wedding itsef was a super lavish affair. Iss shaadi mein Paani ki tarah paisa bahaya gaya, jahan Shilpa Shetty ke kapdo se lekar unki jewellery ki keemat bhi karodon mein thi… Well to begin with, Shilpa’s engagement ring itself was worth about 3 crore rupees… while her wedding lehenga costed about 50 lakh rupees.

It is reported that Shilpa charges 1-2 Crore per movie plus a share in the profits. She may not be doing many movies but then again, she is the face of brands like home decor, Stellar Homes USA, Mama Earth and represents 13 such brands in total...charging about a crore for each. According to reports and modest estimates the total net worth of Shilpa Shetty is said to be 20 Million US Dollars...

But all of this could come crashing down now. With so much bad press, chances are that image conscious brands and sanskari family TV shows will run miles away from Shilpa...While her comeback film after more than 13 years, 'Hungama 2' sank without a trace, her next film Nikamma is reportedly ready for release, but due to Kundra's controversy, the promotions have been stalled and makers feel it's not the right time to release a 'family film.'

As per many brand experts and gurus, Shilpa Shetty's brand value is taking a massive hit due to the pornography case. The renewal of her brand contracts will also be affected and Shilpa is well aware of that.

No wonder then that she has moved the Bombay High Court to restrain incorrect, false, malicious, and defamatory reports against her on social media and websites...Shilpa has named a few media outlets like - The New Indian Express, India TV, Free Press Journal, NDTV, and even Facebook, Instagram, and YouTube among others in her defamation suit.

She says that they are smearing her reputation to sensationalize the news and increase their readership and viewership. Her plea said, The Defamatory Articles and Videos have lowered my reputation in the eyes of the general public including my fans, followers, brands, business associates and peers who have now started believing in such reports.

Shilpa wants the defamatory content removed from these platforms including from Facebook and Youtube and get an unconditional apology for the same. As per TOI, Shilpa has also demanded a compensation of 25 crores.

Meanwhile, Raj Kundra continues to struggle to secure a bail in the case that is seeing new victims, revelations and developments each day.

Let me know your thoughts in this rapidly evolving story.

A Ronak Kotecha Detailer

Raj Kundra case Raj Kundra custody Raj kundra family Raj kundra latest news Raj kundra case

[reviewron]

OK GUYS, MY BAD. NOT 2 JUST 1 DELIVERY!

I am also human, I can err sometimes. Cut me some slack please :)

[Karmareturns]

She should initiate defamation case against her husband for defaming her image..
Not the media

[archanamallya]

When the same media outlets sing her praises she dint have objections, but if its against her then she wants compensation.

[supergirl]

OMG 😱 even at this situation where her boat is sinking, she has a plan to make money 💰 25 Cr. This is called taking advantage of the situation 😀

[pravinjambo]

One Rise top of Sky..never know shaky times comes..one tumble down to earth..Be good Do good..🙏

[Neha_H]

How much greed? Even if it takes exploiting others, looks like both of them have forgotten that they don’t get to take any of the wealth while exiting this life.

[Ssuperdoc]

This is the reason I don't follow bollywood or any cinema, why should I pay to watch them while they get unimaginably rich and abuse rights of others

[realtimequickie]

Defamation ???
If the husband is doing shady stuff, she should have criticized it. If the press has stated facts, how is that defamation ?! It's a mere statement of fact

[jack-xtgu]

When you become rich by God's blessings be humble and help the poor people.and always remember God is watching us .

[veshzain]

She is very aware of what her husband was doing !!!!

[medhavirkar]

Keep supporting Pati porneshwar for the gifts worth crores... It's worth it..

[ashwinwriter]

Incorrect  statement "Even after two deliveries", as the second child came via surrogacy.

[rashmi]

Good to know that the saying ‘money can’t buy u happiness’ has been proven correct! Now after buying all the properties, they get free jail!!😜

[bibakaur]

Blood money at the expense of young vulnerable girls from poor families. Nothing to boast about. Will continue their shady business as soon as he is out of jail which will be very soon
Sickening and sad👎👎👎

[syedrahman]

The higher you go, the harder you fall. Poetic justice if she goes bankrupt..

[marytalom]

That’s very arrogant of her to demand money from others. She will do anything for money . I am not surprised 😮 .

[bansrajmattai]

To the extent that she knew what her husband was up to, and in virtue of her fame, this is stain on India, and more personally, her children. What doth it profit anyone to gain the whole world and lose her soul?

[jaisriram]

I wish each person of bollywood faces such shameful situations that could destroy their high society false image Amen

[DineshPatel-zwny]

It all boils down to MONEY, directly or indirectly. Suing everyone for MONEY.
Brand Ambassador for brands for MONEY…….etc…

[imb]

Shilpa puts defamatory case... Ha 😂 😂... How innocent she's really