Social Media for Academia - All You Need to Know

Tips, tricks, and strategies to use social media effectively for academia. How should you set up your account? Who should you follow? What should you post? And how can you maximise the reach and impact of your posts?

This video will discuss each of these questions and more, focusing mainly on Twitter for academia, but with specific transferrable application to other social media platforms such as LinkedIn, YouTube, Instagram, TikTok, Facebook, and ResearchGate.

Specific detail will be provided to help you promote your journal article or other research outputs, although you do not need a published article to benefit from social media. If anything, it’s beneficial to post and build an audience much earlier in the research process.

00:00 Social Media for Academia
01:46 Why Should Academics Use Social Media?
03:19 Principles for Effective Academic Social Media Use
04:26 How to Set Up an Academic Social Media Account
09:23 Who to Follow on Academic Social Media
10:27 What to Post on Academic Social Media
13:59 What Time Should I Tweet?
15:18 How to Share a Journal Article on Social Media
19:10 Sharing a Conference Presentation on Social Media
19:34 How to Use Bold or Italics Text on Twitter or Other Social Media
20:56 Posting Threads on Twitter
21:50 Effective Use of Links on Social Media
23:44 Who to Tag in Your Academic Tweets
24:51 Hashtags in Academic Social Media
25:34 Don’t Forget Your Old Social Media Posts

Image credits:
Evergreen image: dulcecaramia, CC0, via Wikimedia Commons
Automation image: chombosan / Shutterstock

[ResearchMasterminds]

This video is very useful for any academic. It is clear that Stuart knows what he is talking about.

[GreenJimll]

Great suggestions. One thing I've noticed is that some of my tweets get a boost when they coincide with relevant TV programmes. Whilst in my case these aren't usually academic tweets, you can probably use the same effect with your academic work based social media if it is _relevant_ to the content of the TV show.

For example a tweet about cricket bowling biomechanics research would make sense during live coverage of a cricket match where bowlers are demonstrating technique the paper talks about, but less so during the Eurovision Song Contest.