Here's The Truth About Wilson Audio

Here is the truth about wilson audio loudspeakers
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[nasdkhan]

I ve heard the TAD standmounts at an exhibition and they absolutely smoked any Wilson speakers I heard . Out the Wilsons

[MrRocktuga]

Wilson Audio was very successful at turning their visual cues into something that makes any of their loudspeakers easy recognizable.
B&W has done the same with their tweeter on top, and other brands were also very successful by creating their own visual cues.

Porsche has done exactly the same thing, and almost anybody can identify any 911 (regardless of how new or old the particular unit is).
Mercedes and BMW did the same in the past (they still do, but designs are less unique over the last years).

Having brand recognition is very important for any manufacturer, but more so when prices are on the higher side.
That’s also why many brands fail when they try to reach a higher market segment if they’re mostly known for their amazing mainstream products.

The downside of maintaining visual cues for decades is that it often can’t evolve with what new research shows to be better.

While B&W has some amazing loudspeakers with their tweeter on top design, they also have some really bad ones, which isn’t surprising when we consider that there are several problems with that approach regarding dispersion.

If that technology was based on real research, a lot more brands would make their version of that concept, and I’m not aware of any other brand that is using that principle (there’s no patent on having a tweeter separated from the main enclosure 😉).

But B&W does capitalize a lot on that design, and would probably suffer a huge hit in sales if they changed it, even the end result would be superior (performance wise).

Kef has been refining their Uni-Q designs for decades, and that’s also a part of its brand awareness.

Brand awareness is what makes a product sell, not only when new, but also determining their value in the used market.

All of this relates to your other point, which is how insanely expensive some things are becoming in high end audio.

The consumer is paying for a lot speculation, and not the real costs of the manufacturer and dealer network!

A dealer sells a pair of 1.000€ speakers from a well established HiFi brand, and it might get 30% before having to negotiate with the customer.
If he ends up with 15%, that’s 150€, which will then be subjected to taxes.

A dealer sells a pair of 100.000€ loudspeakers, and he’ll start of with 50% or more on his side.
As there are far fewer dealers for that product, even if he gives 15% on a deal to the customer, there’s still 35% on the table.
But 35% is 35.000€ now before taxes, not 150€.

Sure, having the inventory on stock costs a lot of money, and the customer that buys that loudspeaker expects it to be delivered and installed in their home.
The dealer has very different costs when buying and selling any “mainstream” product vs a more special one.

Manufacturers know this better than anyone, and they also know that no dealer would make stock of any expensive product that is a long sell without comfortable margins.
Having that product in stock costs money that is invested until it sells.

But IMHO, things are getting out of control on high end audio, with many products not being able to offer a decent value proposition on any front (performance, looks, build quality and materials, etc).

Many high end manufacturers are only playing the game of increasing the price without increasing the value, and some are really backyard manufacturers without the technical means, tools and knowledge to create a product that keeps up with the big manufacturers that have all those things.

I’m not implying that they’re getting rich by selling underperforming products to their few customers (that rarely works in the long run). Most of the times, they simply don’t have the size and means to do any better.

In those cases, the customer ends up with a worse product (it doesn’t matter as long as he/she likes it and doesn’t plan to ever sell it without a huge loss), but also with more risks associated with the manufacturer going out of business and taking all the support with it.

Wilson Audio was and is very clever on doing statement products.

I have yet to hear any Wilson Audio demo that “Wows” me in the way that far less expensive (but still expensive) loudspeakers did, and I’ve heard some serious Wilson Audio setups.

But it doesn’t change the fact that most Wilson Audio products are very impressive just by looking at them, and looks sell a lot!

I’d say that anyone spending 6 figures on a pair of loudspeakers are likely and entitled to expect a statement product not only in performance, but also on how it looks.

High-end is usually like that on everything.

[dilshaddealwis]

I couldn’t agree more about Wilson Speakers. When I was hunting for my forever speakers 17 years ago, my shortlist dwindles to three specific models, Marten Coltranes, Sonus Faber Strads and Wilson MAXX 2’s. After relentless Listenning for months on end, I finally settled on the Wilson’s and they thrill me, and music lovers around me, endlessly, to date. But it amazes me that the brand is so polarizing and so many just hate on them. I am not from the US and traveled the world extensively from 1989 (about 34 years) visiting every Hifi store from the far east right across to the Americas. Finally it’s all about taste and I agree with Jay on this one.

[wa]

I have never heard any Wilson speaker sound "better" than my TAD reference and that includes your model. Wilson sounds different, not better but, where Wilson speakers lose truly is looks (very poor WAF).

[joshuabrain]

I heard the Wilson Sasha V with Dan DAgostino amplification recently and honestly thought the TAD Ce1TX with TAD amplification and sources was in another league to the Wilson’s.

[Turboy]

I am NOT a Wilson fanboy but I've had some exposure to a number of Wilson models and one things is quite clear: Their engineering is superb and their focus on sound quality as their highest guiding principle is clearly evident. And THEN they focus on solid mechanical engineering and perfect finishes on extremely well manufactured enclosures and hardware. They're doing it right and the results of their hard work are evident in their dominance in their market segments.

[hiresaudiocosta]

Wilson Audio is one of my favorite brands I was astounded when I first heard the Sabrina’s set up all by themselves in a room at T.H.E. Show in 2015. Scanspeak drivers are filled with realism.

The only other brand that tops Wilson Audio in my opinion is IO Designs Naked RS.

[anthonydavella]

Can I own Wilson speakers if I am a Gentile?

[stateniland]

Just upgraded my DAW's to the V and the difference is spectacular!

[eliaswiedner]

Idk what this video is about, but other then the guy saying „Wilson are the best speakers don’t let anybody tell you some different“ he isn’t saying anything else no?

[krzysztofpogorzelski]

In my opinion Boulder with Göebel was the best sound of Warsaw Audio Show

[jwester]

As far as I can see Wilson Audio does not sell well in my country. But Scan Speak (who makes speaker unit for Wilson Audio and other brands) does

[saint]

"Best of Show" is only that!
The room & setup are crucial to performance. Only take away a must listening to again, not just believing it's the best.

[AllboroLCD]

I finally had the privilege to audition Sashas juiced by a D'agostino amp about a month ago. What still sticks in my mind was how I didnt need to close my eyes to "suspend disbelief". Totally haunted by my experience now, and will without a doubt get some wilsons in my life at some point, hopefully sooner than later, Lol!

[garganega]

Yamaha sold over 300K NS 1000. They make their own drivers. Tone and resonance expertise from their world's largest musical instrument business, their pro audio business, and their engine business.

[stevehifi]

I have a beat up pair of watt puppy 6s.... still the best speaker I have ever owned. positioning is key!!!! I listened to a new Sasha Daw the other day, better, but not by THAT much. can't go wrong with an old pair of Wilsons

[quant]

please review Lipinski speakers. why? he has exceptional hearing abilities and is outstanding recording engineer known in best studios around the world. Also, his speakers share many of Wilson concepts, but have smaller woofers

[filipdimitrov]

I was in the same room in Warsaw where the new Sasha played and all I can understand is how we people have different tastes in sound reproduction. One must be very careful about reading/listening to other people's comments without a personal audition. And Jay, thank you for the wonderful content.

[mariocassar]

I “admire” your incessant trive towards ultra expensive equipment. At this rate one can never be satisfied by music reproduction.

[julianchen]

Wilson Audio is also my favorite speaker brand. I am enjoying my Alexia 2 very much, and my next upgarde will certainly be another pair of Wilson Audio😁