Interactive Multi-Touch Slider Website Launch Experience for Sun Pharma by Inception X

An innovative way to launch the web portal of E-Surge, a Sun Pharma Urology Initiative:

When Sun Pharma wanted to launch their E-Surge Urology Initiative, which is aimed at providing open source information about various aspects of Urology, we wanted to innovate on their regular web portal by making it event activation ready. The Interactive Multi-Touch Slider experience was created to help company executives engage doctors and educate them about the initiative. The background wall paper was designed like a web page layout. It had about 5 sections and each section was brought to life by popping out relevant interactive information on the multi-touch slider, in the form of text, images and videos. The ultimate goal was to enroll as many doctors as possible via this interactive experience about E-Surge. The interactive slider made it easy to achieve that goal for the company.

How it works:
The slider multi-touch screen is basically mapped with the background wallpaper which talks about different features of E-Surge (a web portal). As and when we shift the slider position, it pops out interactive information pertaining to the exact E-surge section seen behind on the wallpaper. The slider can be moved from right to left and visa-versa. Executives can take the slider exactly where he feels he can resolve customer queries or trigger discussion points with the guest.

About Inception X:
Inception X is an AR, VR, AI, and Creative Technologies Company based in Mumbai, India. Our core focus has always been to provide great quality mobile-first experiences for brands across the world. Inception X is a service provider for interactive software/ technology development in the B2B/B2C domain.


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