Redefining X: Virality | Herbert Hernandez | TEDxADMU

With the rise of the concept of virality throughout this digital age, Herbert’s TEDx talk will revolve around this idea. Posts, videos, images, and even people gain traction and popularity in minutes. Given the work that he has dedicated himself to, he has a deep grasp on what virality is, how it happens, and why it exists. He plays guitar after-hours for the nationally renowned bands 6cyclemind and Moonstar88. He composed one of the country's most-streamed songs 'Migraine,' which has scored 70 million plays, and counting.

During the day, he finds himself in advertising, having chalked up 18 years in the industry--and multiple wins in Cannes, the Clios, One Show, LIA, Spikes Asia, ADFEST, AD STARS, and the APAC Effies.

Herbert co-founded the ideas agency GIGIL. Only 3 years old, GIGIL has already been declared by Campaign AOY as Philippines Independent Agency of the Year, and Philippines Creative Agency of the Year--a major feat, as it's the first time in the show's history that an indie agency conquered the country’s creative agency of the year category, a battleground traditionally dominated by multinationals. More importantly, GIGIL won a gold in the APAC Effies in 2020, effectively making it the Philippines' most effective creative agency, and the most effective independent agency in Asia.