AMC Theatres. We Make Movies Better.

Discover where movies feel perfect and powerful. Get a sneak peek at the biggest advertising campaign any theatre chain has ever made, starring Academy Award winner Nicole Kidman.

[kolardgreene]

Nothing like being told how great the movies are when you're already at the movies trying to watch the movie

[joshpearson]

This has the energy of going to McDonalds drive through, ordering your food, then having a lady stand in front of your car before you get to the window so she can tell you about the first time she had a double cheeseburger and how much she liked it.

[nillabug]

Thank you Miss Katya, I have been enlightened through the power of AMC

[MrCAnimations]

Lyrics:

We come to this place… for magic.
We come to AMC theaters to laugh, to cry, to care.

Because we need that, all of us,
that indescribable feeling we get when the lights begin to dim.
And we go somewhere we've never been before;
not just entertained, but somehow reborn.
Together.

Dazzling images, on a huge silver screen.
Sound that I can feel.
Somehow, heartbreak feels good in a place likе this.
Our heroes feel like thе best part of us, and stories feel perfect and powerful.
Because here, they are.

AMC theaters,
We make movies better.

[metricfruit]

Every time this ad comes on at the movies I begin to cry uncontrollably. The pure emotion, the acting, the stellar script -- it all culminates into a surreal experience that transcends reality and reminds me what it truly means to live. Bravo AMC! Bravo!!!

[LightbornCastles]

She’s being memed in the best ways possible. This is amazing in all the best ways.

[MeetKevin]

I saw this today and immediately went to AMC to watch a movie same day. I can now say Nicole Kidman made me come. Even Lauren came.

[Michael_MW]

My girlfriend loves this ad so much. When it comes on she gets super excited and audibly exclaims “YES!” in the theater. As the ad ends she claps, cheers, and laughs. I think she genuinely finds it more entertaining then the movie we came to see. Lmao

[jjman]

This is only a minute?! It feels like 5 mins after the 20 mins of trailers 😂

[Petrayris]

I am a person that loves going to the theater (quite a bit 🙂) and I really feel that there is SUCH a missed opportunity for AMC during this intro.
When she says " That indescribable feeling we get when the lights begin to dim, " I expect (hope) the lights to actually dim.
She is describing a feeling. I think if you were to dim the lights in the theater when she says that, you would not only describe the feeling, but also allow us to experience it as she describes it. Does anyone else agree?

[dustinwashere]

We come to this place for magic. We come to AMC theaters to laugh, to cry, to care, because we need that–all of us. That indescribable feeling we get when the lights begin to dim, and we go somewhere we’ve never been before. Not just entertained but somehow reborn together. Dazzling images on a huge silver screen. Sound that I can feel. Somehow, heartbreak feels good in a place like this. Our heroes feel like the best part of us. And stories feel perfect and powerful. Because here…they are.

[alejandrocervantes]

before every movie the crowd always cheers when Nicole enters. She is saving cinema.

[JandersC]

Miss Katya monologuing this was very accurate

[twist]

This always signifies that trailers are over and the movie is only seconds away. It’s everything. Never disappointing to see Nicole Kidman speak before the feature presentation. Worth every penny.

[ryantrent]

As someone who watched a film starring Nicole Kidman at an AMC theater back in 2010, I warmly endorse this message. Be blessed, my people.

[chrischrischrischris]

literally cannot tell if these comments are sarcastic or just company bots lmao. shout out katya you make a better nicole than nicole does

[brandonchambers]

I love that there’s a bunch of us that came here from katya haha.

[babyrock]

AMC subreddit should make this chat the backup for when Reddit goes down. It’s only fitting to be chatting on AMC theater YT account

[elishatea]

HEARTBREAK FEELS GOOD IN A PLACE LIKE THIS
HEARTBREAK FEELS GOOD IN A PLACE LIKE THIS
HEARTBREAK FEELS GOOD IN A PLACE LIKE THIS

[BillPelican]

My favourite part of the whole ad is when she says "It's Cineman time", and she launches a large Pepsi at an elderly couple three rows in front of her.