Baijiu, China's national spirit, seeking markets abroad where taste still fails to intoxicate

Baijiu has the distinction of being the most-consumed spirit in the world.
Some 10.8 billion litres of baijiu were consumed in 2018 alone, according to estimates by industry analysis group IWSR.
But most baijiu is consumed in China, where the liquor is made, and efforts to take “China’s national drink” abroad have so far failed to take off.
Thirsty for new markets, distilleries in China remain optimistic they can follow the path to international fame taken by once-obscure alcoholic drinks such as vodka and tequila.

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[bravequeen]

That man isn't finished talking.
Why the video end in the middle of his talking. He needs to talk more about baijiu.

The video is incomplete.

[lazyengineer]

I tried it before in Beijing. Three shoot then it happy time

[SirPhillyLeong]

The only drink I know that taste the same going down as when it's coming back up.

[haroldellis]

NASA called, they want their rocket fuel back.

[HawkinaBox]

I like that they use traditional ways to still make it.

[trentbulen]

I would of liked to know more about it thanks for cutting the video short.

[TechMagnet]

nice video mate. I've enjoyed every second

[dannywepe]

Do they put something inside ? ☺☺
"Obey" serum

[rodheimer]

First, usually when I heard of baijiu abroad people talk about it as Chinese sake, that you take only at restaurant. Second there are so many different tastes of baijiu but people don't know about it, if they try something very traditional indeed they keep a bad impression because it doesn't fit the taste of thr market, while some other baijiu i tried didn't have that taste that irks "us" (i can't stand the "horse" smell neither)

[xahmaelzechariah]

We who are not living, we who are unseen, unheard and untouchable are here. We are here to place judgement upon you for your ways are counted. For your ways are wicked and your soul is unrighteous.

[EveryDayMan]

Says he needs to explain what it is...doesn't explain after.

[wanrazul]

An acquired taste...like blue cheese, or durian...

[ploppyploppy]

I will share my whisky too . new experiences .

[hihai_TV]

Baiju has a chemical taste. It's quite distinctive. I highly doubt younger people would enjoy it. I mostly.see.it being consume by older Chinese men.

I'll stick to soju anyday lol

[SuccessforLifester]

I only drank Qingdao beer when I was there

[jvp]

I love Baijiu, but Westerners can't handle it, there's no point in trying to market it over here.
Most people here in UK drink beer and wine.

[geran]

lol. this shows that china's entertainment industry is slowing.

[notorio]

Baijiu is usually bad quality... Huangjiu is my favourite.

[HaiMalonBodoh]

Is baiju and moutai a different thing ??
I want to know:D

[pussypuffs]

im wary of anything made in china, especially if im consuming it. i wouldnt sit down and do research on trusted brands for something i might not like. this ones free, market research