Designing A Beautiful Beer Can – Building A Brand, Ep. 9

Why is great packaging important? What is the package design process? How do you design a craft beer can? How do you stand out on the shelf amongst so many other options?

A product's packaging may be the first time a customer interacts with what your business is selling. In a crowded market place, how do you catch a potential customers eye, and convey the quality and craftsmanship of what's inside? In episode 9 of Building A Brand, the team at Blind will take on the packaging for Hamilton Family Brewery's new cans. Until now, Hamilton's customers have mostly had their first experiences with the beer either in the Tasting Room, in a local bar, or at a live event. With Josh and Crysten hoping to move into retail, they'll need a design for their cans that can translate the quality, craftsmanship, and love that they put into everything they do.

🎬 Episode breakdown:
00:47 - Previously On
01:34 - During the Discovery Session
03:00 - Identifying the things that need to be communicated
03:41 - Transparency is the goal
04:30 - Ben shares his million-dollar mistake
06:23 - Jieun walks Ben and Matthew through some designs
08:06 - Presenting designs to Josh and Crysten
08:24 - Design Direction 1: Flavor Stripes
10:28 - Design Direction 2: Split
12:20 - Design Direction 3: In Your Hands
15:05 - Presentation review and next steps
16:10 - Call With The Printer
19:45 - Post Call Discussion
20:19 - Matthew and Ben travel to Rancho Cucamonga to see the final can
23:48 - Matthew and Ben's thoughts on the can
24:52 - On our next episode

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RESOURCES

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“Building a Brand” is a series where we take you behind the scenes as Blind helps to rebrand Hamilton Family Brewery. In this series, we'll give you a behind the scenes look at this process, from start to finish. You'll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand launch.

Follow us:
@mrbenburns
@matthewencina
@thefuturishere

Learn more about Hamilton Family Brewery:

#BuildingABrandShow #PackagingDesign #GraphicDesign #BrandStrategy #Stylescapes #TheFutur

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Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia
Editor– Stewart Schuster, Kevin Ramlal
Social Team: Elle Money, Alex Burlui
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne

[thefutur]

It’s only available for a week, at this discounted rate. Purchase using our affiliate link above to help support us, and give yourself something nice 😁

[NalisaTalks]

Wow what a great design intern! She killed it! Beautiful can.

[BoGaines]

I love these episodes. Can’t believe how much you’re giving away for free!

[SlakBeatBox]

"What's your worst nightmare ?"
Ben : "Barcodes. Wrong Barcodes."

[MrMarcarteer]

This packaging definitely would make me want to try the beer!

[AM-qkox]

Bloody beautiful can. Spectacular work. I'll be heading all the way from Melbourne to LA at the end of this month, hope to make it over to Rancho to pay the Hamiltons a visit! 🍻🍻

[skuiff]

the final came out waaaay better than I thought! Well done

[MaxDiamond]

I don't think this series can get any better...
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.
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Ben Burns: Hold my beer

[veom]

👍🏼 if you found this in quarantine and it's the best you've seen.
I was looking for material to be inspired by building user experiences (UX) and i found your videos!
Thank you very much for sharing it, I love your work. Greetings from Argentina

[ForesterGaming]

"You gotta show them something _bad_ so they know what's good for them." - Matthew Encina

[razarnold]

This series the team documented is something I come back to a few times a year. Seeing this process was really valuable and helpful to me as a designer. I know its something you guys did in the past but would be really cool to see more of these in the future again.

[johndonovan]

Impressed by clients knowledge in the printing process

[username-ekkd]

This show is the best thing ever, that's what we need, i prefer watching one episode of this show more than 1000 videos of a guru just talking and bullshiting.

[factumDiabolus]

That packaging is money. I love how this all came together. Awesome work.

[cweb]

Please do season would binge watch day.

[zinhleNgubane]

I love how they know what they want. Josh knows how to explain what he wants. With this project you hardly had to make like a dozen mock ups only to find that the client doesn't like it at all. So, that's really cool

[CREDOMALT]

Knocked it out of the park with the packaging. So nice when the brand really comes to life and you see it out in ‘the wild’ working as it was intended 👌

[insightdesignsolutionsinc.]

In 18 years only once did a printer change our designs without proper communication...never happened again. Even if clients must use their own printers, in order to be sure the intended design prints, clear communication is paramount.

Beautiful final. I’m surprised to see the logo on the bottom but glad it’s larger than the mock up. 👍🏼

[dbreardon]

Want to add that you guys knocked it out of the park with that beer can packaging! And the printer did a fantastic job too. Great interaction between you guys and the printer to get everything right!

[nieszkako]

Absolutely brilliant! This series is so great. I loved learning about the real world issues of taking a digital design to print and dealing with other vendors like printers. Y'all hit it out of the park with this series! I'm hooked.