Hyundai Tucson Advertisements with Marvel Studios' Loki, The Falcon and the Winter Soldier

All new Hyundai Tucson Advertisements with Marvel Studios' Loki, The Falcon and the Winter Soldier, WandaVision
First-Ever Multi-Series Promotional Partner Campaign for Disney+ Featuring Title Characters from the Marvel Cinematic Universe
Extends Reach of Hyundai’s 2022 Tucson “Question Everything” Creative Platform

Hyundai and Marvel Studios have come together to launch the next big phase of Hyundai’s “Question Everything” marketing blitz. This first-ever co-branded creative campaign introduces the all-new 2022 Tucson in exciting new spots featuring Marvel characters from four different Disney+ series. The custom creative developed and produced by Marvel Studios brings adventure, mischief and magic to the Hyundai campaign by asking thought-provoking questions within the worlds of The Falcon and The Winter Soldier, Loki, WandaVision and What If…?.

“The Marvel Cinematic Universe has captivated audiences and it’s an incredible opportunity to utilize their characters and storylines with custom creative for the all-new Tucson,” said Angela Zepeda, CMO, Hyundai Motor America. “This promotional partnership elevates our biggest launch campaign ever which showcases how we questioned every detail and assumption when developing the 2022 Tucson—resulting in our most innovative and technologically advanced vehicle to date.”

“We were dedicated to creating custom content calibrated to the precise needs of Hyundai,” said Mindy Hamilton, senior vice president of partnership marketing at The Walt Disney Company. “We scripted, produced and managed creative for all three spots—a point of differentiation in the marketplace. The result is a sophisticated, compelling creative campaign that we’re incredibly proud of and believe will resonate with Marvel fans.”

The campaign features Sam Wilson appearing for the first time as Captain America since the conclusion of The Falcon and The Winter Soldier and Wanda Maximoff returning to the classic TV sitcom-inspired world of WandaVision. Fans will also get a glimpse of what happened to Loki after the events of Avengers: Endgame and before he embarks on the mysterious journey featured in the new Disney+ series Loki that launched on June 9. Later this summer, Hyundai and Marvel Studios will release additional creative inspired by What If…?, Marvel Studios’ first animated series.

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#tucson
#marvel
#disney

[redozmasoma]

I thought falcon rolled on the car where loki was... That transition was smooth 😂

[loumyvolmar]

The fact that this is how we’re seeing Sam’s new costume in full daylight for the first time is hilarious to me

[kokayinewsome]

They killed this commercial. Doing them in character and even a take to the camera. What a bunch of badasses. DEADPOOL would be proud.

[tim]

loki: *has tesseract*
*drives a car instead*

[MrRelic]

Loki: Can teleport anywhere in the universe
Also Loki: gets in a car

[peopleperson]

Falcon casually breaks a bystanders rib.

[ohmaplaymaker]

The actors had to much fun to make those commercials

[malachitehawk]

0:25 I love that there was no establishing shot of that guy doing anything wrong. So unless you pause it, it just looks like Sam assaulted a random guy.

[christianwerthmann]

Loki was more Loki in this short ad than in his own series.

[humanbeing]

Loki is now my favourite. Well ever since he sacrificed himself to save Thor

[phoompirachat]

Just curious if Loki had tesseract with him why would he drive (it the ad I get it but still lol)

[timothyp]

Still can't get over how badass Sam's costume is

[lobstershark]

Isn’t it funny how Loki was more in character in this ad than an entire series?

[shuaibsalim]

Loki was in Night at the Museum confirming, Mobius is the same person from NATM

[CesarRavenclaw]

Agatha and her Chrysler Pacifica commerical: 👁👄👁

[fxsupermaster]

Weird to see loki in his full costume driving a car 😂

[bigj]

Just the idea of Loki stealing a car 😂😂😂

[landnanners]

Stuff like this just proves that the boys is the most accurate portrayal for superheros

[LVUFEY.]

when I saw the Loki commercial, I legit just drooled on my screen.

[khanvolution]

Marvel Phase 10 will begin before his Tucson warranty is up.