Why Graham Stephan's Coffee Company Will Fail

Graham Stephan's coffee company is going to fail and I share all the reasons why in this video!

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0:00 Intro
0:10 Low Profit Margin
2:42 Not A Unique Product
4:11 It Takes A Lot Of Time
4:19 Huge Fan Base
6:00 Stephan's Biggest Mistake

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[TravisMarziani]

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[BangkokBound]

Great video! You should do these more often. Getting your opinion on popular e-commerce businesses is really interesting.

[vonkanon]

Travis I give you a hard time for your program, but I have to say I really appreciate how you take the time to break the costs down.

[lemonybiscuits]

Yes, companies able to offer a consistent discount like that are generally making money from the same customer group in other ways, subsidising it that way. Or they are a huge entity trying to price the opposition put of business, whereupon they will then raise th eir own price back again, , sand competition. If your margin is too low, fluctuation in mail costs or fuel cost will. Adversely affect you. This guy could easily end up with a nightmare!

This is a great channel, i will definitely be following it. And I will look out for that coffee tooz as long S the caffeine level is legal! :)

[joeswanson]

intresting a business prodigy like graham making these kind of mistakes?

[scgjeon]

Interesting opinion. Would like to see how this develops!

[tomgaglianoll]

Hey Travis, do you offer 1 on 1 coaching?

[EarlWhite]

If you already are selling on your own website would you announce a promotion to your list about the move to Amazon.

[troygrudintfgrudin]

Graham Stephan selling his coffee or any product in the future would go against the brand he's built for himself. He's clearly relying on volume to make his coffee profitable.