Inside the Basketball Design Studio | Jordan Brand

Go inside the Jordan Brand Basketball Design Studio, and learn how the team crafts its signature basketball product.

[Will___Wheaton]

More design process videos please?! S#*%s mad inspiring. I also love knowing the functionality in a design. This always helps me appreciate knowing why the outside looks the way it does. Good Job JB, Thank You!

[gbob]

The 38’s are such a good basketball ball shoe and I definitely recommend them.

[lharadrianherradura]

You Guys please bring back some old Skool 90's air jordan t shirts. People will more be happy with that tbh. 🙏

[harrybutler]

Love the 38s hope JB include a nice card or booklet with the shoes !

[mikellangelo]

Big ups to the team for the AJ1 zoom cmft 2. So dang comfy

[ДенисЯсинко]

"on the speed side we have Luka" - 😅😅😅

[OCCollects]

I love these!! The build, the style, the white and grey colorway is the one for me. Please please please let undefeated do their olive and orange colorway on these like they did the 37’s🙏🏼

[archietekt]

Wow. Didn't know D.Cin worked on the 38s. 👏👏👏👏👏

[jaybeetdown]

Zions look dope. I'd rock 'em casually.

[mlpb]

When he said Luka for speed, I found that funny.

[lucienpeterson]

When Mark Miner and crew were their; the designs were 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

[allensmith]

Such an incredibly talented and diverse group of individuals. love all the aesthetics of all these. The only 1 I have right now is the Tatum 1 which is definitely a 1-of-a-kind feeling and aesthetic type of shoe, crazy lightweight and fun to play in, also the colorways are🔥

[airfong]

Luka is never being about Speed! He is a Taichi master!

[MangaSword]

Make sure the Tatum 2’s got proper traction while still maintaining their lightness, support, cushion n bounce

[MarkEnriquez]

As a true Jordan fan from day one, and I’m 52 years old now. I always wait with excitement for the next signature release. The Jordan 31 Banned delivered big as of recent releases. I have 4 pairs. The 37 was a disaster. The 38, I was hoping to love them, but I don’t.

[joshuathomasrosarda]

If the AIr Jordan Zion 3 is released with a colorway similar to Gamma Blue AJ11s, I 'll surely buy that!

[johnnybyup]

The Jordan 38 looks pretty good, not a fan of the 3 signature shoes. Good job Team Jordan for making great shoes regardless.

[nassiglutt]

Make the 38 lows asap. Don't change it, just a low of this 38 high and make the midsole more soft

[six]

Why does Zion still have a shoe? The man hasn't played in like, a decade.

[KolabIndonesia]

Interesting how you guys don’t put Russell Westbrook and his shoes here 🤔