How Facebook IQ Live Event used Event marketing for building Relation

Facebook organized IQ live event which is a perfect example of event marketing. The event was turned out to be huge success, both in terms of marketing and building strong relationships. Event marketing is a strategy where a brand has an opportunity to showcase their product line but also capture how audience is receiving their product and can take valuable feedback.

Facebook is not the only brand using this strategy but different brands belonging to different industries uses this strategy to promote their products and services.