460 – Shifting To a Recurring Revenue Model with Robin Leonard

Episode Overview
Robin was like most Salesforce partners that started their business doing small projects, hoping it would turn into more work.

Great for acquisition but not great for partner profitability.

After testing different business models, Robin now runs his Salesforce Platinum business predominantly based on a managed service fee - fixed monthly recurring revenue.

In the interview, Robin covers;

2 challenges mid-markets are grappling with and how to solve them
Pressure on EBIT by companies and the role automation is playing
The pros and cons of moving to a recurring revenue model - managed services

Robin has had a great experience in the CRM, Marketing, and Technology game. An astute New Zealander with an unwavering passion for leveraging disruptive technology and creative ideas to improve a brand's human experience.

Based in Sydney, his business AFDigital, a Salesforce Platinum Consulting Partner, operates across APAC, providing consulting and managed services into the Salesforce ecosystem.
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