Social Influence - Conformity and Compliance

This presentation explores two out of the three main forms of social influence (the third being obedience). In studying conformity we learn about the pressure we all feel to fit in an the way we look to others in our group to know what to do. When studying compliance we learn about the "art of asking", how we can increase the chances of other people doing what we want them to do without power or pressure, just by the way we ask them.