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Learn how to ensure your company is ready to launch with the BrainKraft Launch Readiness Checklist
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Getting a company ready for a product launch is difficult to coordinate. It seems that someone or something gets left out. The typical approach to addressing this problem is to build a checklist of action items and deliverables. Even with a checklist of deliverables, it still falls short.
What you need is a different focus. Instead of focusing on deliverables, I learned to focus on readiness capabilities.
Use the Launch Readiness Checklist as a guide to identify the launch readiness capabilities you need to drive a successful launch outcome. Add capabilities you need for your business and remove those that aren't needed.
Can you communicate the value of your product?
Can your sales team identify and qualify a prospect?
Can you pay sales commissions?
Can you deliver products to customers in a timely fashion?
What you need is a different focus. Instead of focusing on deliverables, I learned to focus on readiness capabilities.
Use the Launch Readiness Checklist as a guide to identify the launch readiness capabilities you need to drive a successful launch outcome. Add capabilities you need for your business and remove those that aren't needed.
Can you communicate the value of your product?
Can your sales team identify and qualify a prospect?
Can you pay sales commissions?
Can you deliver products to customers in a timely fashion?
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