.eu*ID : Dinamoriga.eu or how to attract attention in Latvian

Ice Hockey team Dinamo Riga extends their brand well beyond the ice rink. In the words of Gundars Grāpis, Marketing Manager at the club : 'We can Dinamo everything!'. And they do: from dinamo bread and sausage to chips and beer. We're told the club plays a wicked good game of ice hockey too.

Online, the club chooses to show its Europeanness through the .eu domain extension. This profile was made to showcase their European brand of entrepreneurship at the 2010 .eu dinner at the European Parliament.

This video also answers this one elusive question: How to pronounce .eu and at the same time attract attention when in Latvia.

[lindaska]

Es jau tos santimus tik daudz esmu saziedojusi :DD bet produkti tiesam garsigi :)) un video fors ;)

[EdTheBadass]

Dinamo Cola is actually best of energy drinks in the market. Red Bull can suck on bull's ....