filmov
tv
Inside BBC One’s Christmas 2017 Trail | Anatomy Of An Ad
Показать описание
BBC One’s thoroughly British Christmas trail for 2017 has not only impressed (most of) the nation in the festive spot stakes but also proven the creative prowess of the corporation’s in-house agency.
‘The Supporting Act’ tells the story of a young girl vying for her dad’s attention as she practises a dance routine in the lead-up to her school’s Christmas talent contest. He appears preoccupied with work throughout most of the film, however when a bout of stage fright gets the better of his daughter on the big day, he reveals he’s learnt the entire routine when he helps her recall the steps from the back of the hall.
Devised by BBC Creative, the two-minute trail’s truly human story and on-brand spirit of ‘oneness’ has seen it garner much praise from the public. The positive reception is no doubt a relief for the BBC, given that the in-house shop took up the festive mantle from Rainey Kelly Campbell Roalfe/Y&R (now Y&R London).
Following the footsteps of the heritage creative shop wasn’t a task the trail’s creative team, led by Amar Marwaha and Arvid Härnqvist, took lightly.
“It was a chance to start afresh, a chance for BBC Creative to put a flag in the ground,” said Härnqvist. “The fact it’s done this well makes us proud to work for BBC Creative. It’s the first really big thing out of the blocks and it’s just the starting point of the journey that we’re on.”
Subscribe & Follow The Drum
‘The Supporting Act’ tells the story of a young girl vying for her dad’s attention as she practises a dance routine in the lead-up to her school’s Christmas talent contest. He appears preoccupied with work throughout most of the film, however when a bout of stage fright gets the better of his daughter on the big day, he reveals he’s learnt the entire routine when he helps her recall the steps from the back of the hall.
Devised by BBC Creative, the two-minute trail’s truly human story and on-brand spirit of ‘oneness’ has seen it garner much praise from the public. The positive reception is no doubt a relief for the BBC, given that the in-house shop took up the festive mantle from Rainey Kelly Campbell Roalfe/Y&R (now Y&R London).
Following the footsteps of the heritage creative shop wasn’t a task the trail’s creative team, led by Amar Marwaha and Arvid Härnqvist, took lightly.
“It was a chance to start afresh, a chance for BBC Creative to put a flag in the ground,” said Härnqvist. “The fact it’s done this well makes us proud to work for BBC Creative. It’s the first really big thing out of the blocks and it’s just the starting point of the journey that we’re on.”
Subscribe & Follow The Drum
0:03:50
Inside BBC One’s Christmas 2017 Trail | Anatomy Of An Ad
0:00:07
BBC One Christmas 2017 Trailer
0:02:01
BBC One Christmas 2017 The Supporting Act
0:00:17
'Washing Up' Christmas 2017 Ident (16s)
0:00:17
BBC One Christmas Idents 2017 (Ident 2)
0:00:06
BBC One Christmas Together Promo' 2017
0:01:57
BBC One HD - Christmas Adverts & Idents 2017 [King Of TV Sat]
0:00:24
'Night-time Scene' Christmas 2017 Ident (23s)
0:01:27
BBC One HD - Christmas Adverts #2 2017 [King Of TV Sat]
0:00:26
BBC1 Christmas 2017 -- Stings
0:00:12
BBC One Christmas Idents 2017 (Ident 3)
0:00:18
BBC One Christmas Idents 2017 (Ident 1)
0:00:18
BBC One HD Ident + Start of 'Inside Out NE&C' Titles - 16/1/17 - 1080p HD
0:00:09
BBC One Northern Ireland Christmas 2017 Night Time Scene Ident
0:00:43
BBC One The Support Act - How it is created
0:00:58
Doctor Who: A 12th Doctor Christmas | BBC One TV Tribute 2017
0:00:39
BBC One HD Ident + 'Inside Out London' Titles - 4/9/17 - 1080p HD
0:00:12
BBC One Scotland Christmas 2017 Night Time Scene Ident
0:00:14
BBC One Northern Ireland Christmas 2017 Washing Up Ident
0:00:19
BBC One Northern Ireland Christmas 2017 Washing Up Ident
0:00:21
BBC One Scotland Christmas 2017 Lights Ident
0:00:18
BBC One Christmas 2017 Washing Up Ident
0:00:11
Christmas Eve Lunchtime News: BBC One Intro/Ident
0:03:43
The making of the BBC One Christmas film
Комментарии