NO WAY OUT! GM CEO Panics And Keeps Giving Crazy False Promises About EVs!

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NO WAY OUT! GM CEO Panics And Keeps Giving Crazy False Promises About EVs!

When it comes to General Motors, Mary Barra has been at the helm for over a decade, making bold claims and setting ambitious goals—particularly in the electric vehicle (EV) sector. Yet, despite her long tenure, GM has struggled to deliver on many of those promises. Today, we're diving into five key false promises made by Mary Barra regarding GM's EV revolution that have left many wondering how she manages to hold on to her position.
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1. 400,000 EVs by 2023
Back in early 2022, Mary Barra made a bold statement: General Motors would sell 400,000 EVs in North America by mid-2024. This was part of an even larger vision that included launching over 30 new electric vehicles by 2025. The promise seemed grand, positioning GM as a potential EV leader and solidifying its place in the electric revolution. But reality soon hit.
The plan was overly ambitious, hinging on growth projections that were wildly unrealistic. Instead of steady progress, GM encountered significant challenges in optimizing their production process. The assembly lines struggled to adapt, and as a result, GM had to repeatedly revise their targets. By late 2023, the company had admitted it would be impossible to meet the original goal.
Instead of the promised 400,000 EVs, GM sold just 76,000 in 2023. Most of these were outdated Chevy Bolts, with only 14,000 units coming from their next-gen Ultium battery models. By early 2024, sales had improved, with GM moving 22,000 units in the first quarter—a 42% year-over-year increase—but still far short of the original goal. Even with recent improvements, projections now estimate sales between 200,000 and 250,000 EVs by the end of 2024. But even these scaled-down numbers seem like a stretch.
2. All-Electric by 2035
One of Barra’s most audacious claims came in January 2021, when she boldly stated that GM would transition to an all-electric lineup by 2035. The company’s goal? To phase out gasoline and diesel engines entirely and become carbon-neutral by 2040. Barra’s declaration was part of a $35 billion investment plan, set to revolutionize the company’s fleet and make GM a true contender in the global EV market.
However, GM’s struggles with production efficiency, the Ultium battery, and its broader electric strategy cast doubt on this timeline. While the company did launch several EV models, none became a market leader. The discontinuation of the Chevy Bolt, once a promising vehicle in their lineup, left GM with no high-volume, profitable EV to fill its shoes.
Despite GM’s best efforts, even Tesla, with its 17% sales drop in the first quarter of 2024, still outsold GM by a staggering 20 to 1 margin, moving 444,000 units compared to GM’s 22,000. The road to an all-electric lineup looks far bumpier than Barra originally anticipated, and with GM now pivoting to hybrids to ease the transition, it’s clear the 2035 goal is far from a certainty.
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3. Entry-Level EVs
For GM to claim the top spot in the EV market, it would need affordable, entry-level models. However, instead of delivering low-cost EVs, GM's current offerings remain out of reach for many. The much-touted Ultium platform, while technically impressive, failed to bring prices down as anticipated. The result? A lineup full of high-priced vehicles, with most models costing six figures.
The most affordable EV from GM, the Chevy Equinox EV, starts at around $43,000—far from the budget-friendly option many were expecting. GM had promised a base version priced at $35,000, but that won’t hit the market until late 2024 at the earliest. In terms of sales, the results are underwhelming. GM has sold just over 13,000 units so far, with their best-performing model being the Cadillac Lyriq, a luxury EV, which moved 7,000 units in 2023.
Part of the problem is that GM has yet to make their EVs profitable. Increasing production volume too soon would lead to the same fate Ford experienced with its all-electric F-150 Lightning, which lost over $5 billion in 2023. As a result, GM has delayed the introduction of entry-level EVs, with Mary Barra herself admitting that sub-$40,000 models won’t likely hit the market before the late 2020s.

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