Ad Counsel: Delivering Streaming Ads That Convert

Advertising on CTV, OTT, and mobile streaming is a red-hot topic these days, in part because even formerly subscription-centric streaming services and platforms are increasingly adjusting their monetization models to build advertising revenue. It’s also because measuring and maximizing advertising in the ecosystem involves elusive art and science. This session confronts the current challenges (or, some would say, failures) to reliably deliver the right ads to viewers and measurable results to brands and discusses innovative technologies and strategies to make streaming ads perform.

Moderator:
Alan Wolk, Co-Founder/Lead Analyst, TVREV

Panelists:
C.J. Leonard, Principal, Mad Leo Consulting
Erin Firneno, SVP, Business Intelligence, Advertiser Perceptions
Christina Chung, VP Business Operations, Digital and Streaming Media, Estrella MediaCo
Julie Triolo, SVP of Research & Marketing, Vevo