Google Ads - Consumer Finance Policies 2024

Google's new guidelines are crucial for organizations in the financial services space. If you're running or managing Google Ads campaigns for bank products, investment services, financial planning, or related services, the understanding of this update is critical for you.
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Main Points:

🚫 New Google Ads Guidelines - Google has launched new guidelines that prohibit personalized targeting based on income, zip code, marital status, etc., for specific financial services ads.

⚠️ Impact on Financial Services - This change specifically affects ads related to bank products, investment services, and financial planning.
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Action Steps:

Adjust Your Targeting - Proactively update your Google Ads targeting to comply with the new rules.

Seek Expert Help - Not sure how to proceed, reach out to your agency or DaBrian Marketing for assistance.

Explore Alternatives - Consider other strategies to reach your core target audience effectively.
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Ignoring these changes could result in account suspension. Be proactive to avoid disruptions. If you have any questions or need support, don’t hesitate to message us directly!

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