How can companies bring consumers into the product design process? By Stephen Wunker

Stephen Wunker is a specialist in new markets, he combines world-class strategy consulting and entrepreneurial skills. Wunker is the author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't, named one of the five Best Business Books of 2011, as well as co-author of Jobs to be Done: A Roadmap for Customer Centered Innovation (Amacom, 2016). Steve has a long track record of creating successful ventures for his own companies and on behalf of clients.

#DESCRIPTION
Stephen Wunker describes how he envisions consumers participating in the product design process and at what step in the strategy they would be the most helpful. He talks about the need for product testing on whether the proposed product provides consumers with the solutions they need.

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