The Man Behind Starbucks Reveals How He Changed the World

Dec. 4 -- Starbucks CEO Howard Schultz talks to Bloomberg about how he gave American coffee a story and a lifestyle and put it on almost every corner in America.

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[craig-]

It was only revolutionary in America, because the rest of the world already knew about good coffee.

[WeFreedoomFighters]

Starbucks two tailed mermaid pees in the cup😂

[honggwan.]

I spent some time reading the Mr. Schultz's book, "From Ground Up" and made a YouTube video about my understanding of Starbucks (in Korea). The book itself was ok, but it's truly remarkable how Starbucks currently has over 50% of the Korean coffee franchise market.

[xenonsha]

He looks like one of those owners who only talks to the workers when they are losing sales and ignore their success.

[misskyekye]

Starbucks hasn't  worked in Australia why because its terrible coffee. It went from 60 /shops to 15 shops. $1 - 7/11 coffee is more successful here.

[rahimimusamuhdzakaria]

Starbucks is American Coffee and the most American people drink it and love it

[JustinHuman]

He changed the world by proving that people are dumb enough to pay $8 for a 75 cent product, if it's marketed correctly, and you add a ton of addictive sugar.

[Walterrinho]

From Guatemala, Colombia, Brazil, Indonesia. Dam that's a lot of different coffees

[WesleyChe]

"Well I brought burnt, conventional, pesticide sprayed coffee to the market in colossal volume and the world changed".

[PatrickGlover-zjzc]

The SuperSonics left because of this bum. Gary Payton called him the ultimate con man. He isn’t wrong.

[strawberry-ur]

If I'm not wrong, he is Howard Schultz, the owner of Star bucks.

[damian]

It's for lazy people that cannot even make a cup of coffee. That's the trick. Satisfy lazy people and it's not only on coffee. Look around and you'll realize.

[alex-izjv]

Thanks for bringing us over priced coffee! So inspirational!

[whateverlulz]

The upper face looks like Bill Nye TBH 😂😂

[wesjimez]

I tried 3 sips of coffee and all the frozen types. It all tastes like garbage. Stick with water because it's much healthier for you.

[MasterVycen]

Call me crazy but I think Starbucks coffee just tastes like any good cup of coffee. Like I could make that at home and usually do with ground coffee. It's not any different to me.

[yofiesetiawan]

Look how CEO of Starbucks enjoy Sumatra coffee, while we are in Indonesia mostly buy cappuccino, espresso, etc..

[sunspotdawn]

Starbucks is tasty. The same female owns Dunkin Donuts and she's been a police officer!

[ratokalekhema]

This isn't about great coffee. Its about making coffee great. Branding! Being everywhere! Hats off for the global disruptors

[alaindubois]

He undoubtedly succeeded commercially, yet got America and Asia to a large extent both hooked on overpriced and mediocre pseudo-coffee beverages, shaping the supposedly "cafe experience" into another bland fast-food one.