Banana Justice: How Equifruit is Redefining Fair Trade with Jennie Coleman

In this compelling episode of The Fresh CrEd, we’re joined by Jennie Coleman, President of Equifruit, a pioneering Fairtrade brand on a mission to transform the produce industry with what they call “Banana Justice.” Jennie brings a fresh perspective on fair wages, sustainable sourcing, and the role of ethical practices in the global banana market.

Through an engaging discussion with hosts Ed Bertaud and Craig Slate, Jennie shares how Equifruit is challenging traditional industry practices and changing the way we think about bananas.

From her journey into fair trade to the impact Equifruit is making for farmers and communities worldwide, Jennie’s insights shine a light on the possibilities of a fairer, more sustainable future in agriculture.

Topics Covered:

• Jennie’s unique path from international development to transforming the banana industry

• Equifruit’s commitment to fair wages, sustainability, and ethical sourcing

• The real impact of fair trade practices on farming communities

• Strategies for educating consumers and retailers on the true cost of produce

• How Equifruit’s bold approach is setting new standards for the industry Join us as Jennie reveals why fair trade matters—not just for farmers, but for consumers who want to make a difference with every purchase.

Special Thanks to Our Sponsors:

• Title Sponsor: Equifruit

• Supporting Sponsors: Lakeway Produce, HM Produce, Kern Ridge Growers, JR Imports, SunFed, and IFCO

Don’t forget to subscribe for more episodes of The Fresh CrEd as we bring you real stories and insights from leaders across the produce industry.

If you’re interested in fair trade, ethical sourcing, or creating impact through sustainable choices, this episode is for you!

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