Business Owners: You're (Probably) Not Good Enough

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[obakengmogafe]

There was a period a few months back where your videos were becoming quite redundant and a bit stale but now every new video is packed with new value and new experiences for us to learn from. I know it must be difficult as all good things are but thank you for going out your way for us, as always.

[dilgkyb]

Dear lady who commented: please comment more so that we get awesome content like this 😂

[KayRadebe]

"Personal excellence is the ultimate rebellion." This black girl from South Africa just made that her life motto. Thank you Alex.

[dylanmylett]

and people thought iman gadhzi is on this mans level

[abduleh]

He’s put every “business guru” out of business. Love you Alex ❤

[nvuozky]

"I'm not saying that bias doesn't exist...it ABSOLUTELY exists.. but we have to live in a world in which it does exist AND we win anyways".

[lissettehurtadoschoel]

“Working out is modern couture. No outfit is going to make you look or feel as good as having a fit body. Buy less clothing and go to the gym instead.” -Rick Owens
I admire your physical and mental strength, Mr. Hormozi! Thank you for your wonderful wisdom! ✌️

[byronrogers]

Be so good they can't ignore you.

Steve Martin

[BulletproofEveryone]

Don't take a shot every time Alex says, "The thing is." You will die. Great content, he's rarely so fired up.

[ReachChrisYoung]

I've only just heard of you; I'm a broke, service-connected, disabled combat veteran who that VA has failed. I have $0.03 to my name and starting entrepreneurship & getting my personal physical fitness in check. Thank you for posting this video, packed full of the first words I've ever heard of to frame the reality check that the only things that will change someone's position is action -- and everything else used as a claim on why action cannot be taken is used as personal excusal away from mission accomplishment. Mad respect & please keep doing great things, Mr. Hormozi! I will be listening to this on repeat for quite awhile.

[JamesSmith-rdxv]

Alex can you please make a long-format, action-based video with the steps and advice on how to structure, execute and commit to a SEASON OF NO? A lot of people, along side myself want to start a season of no, monk mode, ghost mode, whatever name applies, but we mostly do it too extreme and don’t stick to it. P.s. you’re amazing and don’t forget how many peoples’ lives you have changed with your content👊

[amberamor]

Be Better Than the Bias! Mozi's Mind is Unmatched!

[howimmaking]

Your content has taken me out of my own head, and so much further along in my journey. Embracing discomfort and doing things despite feeling like I wouldn’t be able to has been life changing. Thank you!

[Colton_Adams]

This is probably my favorite video you have posted. I have been studying your content and took notes on over 100 hours worth of your business material - which I favor for the record - however, this video I think has impacted me more than any of your other lectures.

[clahss]

Been a little over a year that I've began watching you Alex - I start my first business soon. Everything I've done so far is a huge credit to you.

I've been grinding the older videos, taking your advice. Many thanks. You reset my bar often.

[MartijnVermeulen]

Man if this does not hit you like a ton of bricks I don't know what does. Also, I am so, SO glad Alex and his team decided to shift to this style of content. Keep it up! Thanks a lot.

[addmad]

better than the bias... easier said than done. You don't reward people who are biased towards you. There are limitations in job roles, you can't cross them.

[_le]

What a mind that Alex has. He doesn’t even know how original his thoughts are.

You know why I learned here Alex? Because you’ve found a way to make me emotionally attuned to this subject. This hit a cord.

Thank you.

[marrero]

This might be the most real, raw, truthful Alex Hormozi video ever. This man is spot on. Bravo 👏🏽

[matthewdgood]

This couldn’t have come at a better time in my life. Thank YOU.